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Facebook is optimistic about its intention to develop WhatsApp's offerings for business accounts, but remains silent about whether ads will reach the encrypted email service.
David Fischer, vice president of Facebook's business and marketing partnerships "In a recent interview with Adweek, let's not exclude this possibility" [TRADUCTION] "Over time, we'll find out", a- he said when asked if there would be any commercials on the platform
. Mark Zuckerberg's CEO told WhatsApp co-founders, Jan Koum and Brian Acton, that the ad would not appear on the platform after the WhatsApp acquisition by WhatsApp for more than 19 billion dollars. dollars in 2014. Koum would have run into Facebook's management. The platform, and he left Facebook in April, several months after the job offers on Facebook indicated that the company was looking to expand the monetization opportunities of WhatsApp. The departure of Koum provoked speculation that the ads were probably arriving on the platform.
Fischer declined to explore this possibility further, but he expressed optimism about the products recently deployed by WhatsApp to facilitate the use of the platforms. These products include the free WhatsApp Business app for Android devices that came out in January and gives businesses more tools and features than personal accounts. WhatsApp Business users can create profiles for their businesses, set up automatic answers to frequently asked questions, and access statistics about their communications with consumers.
On July 9, the WhatsApp Business application had more than 3 million users.
"As [WhatsApp] continues to expand globally, we are really starting to invest, for the first time, to make it an important platform for business. ", Said Fischer
. Facebook is focusing on creating tools that will make WhatsApp a more user-friendly and easier platform for businesses. And with this investment comes monetization opportunities. For one thing, WhatsApp has said that it is testing business tools for big companies like airlines and banks that want to communicate with consumers about the courier service. According to a WhatsApp spokesperson, neither WhatsApp Business tools nor business tools allow companies to target WhatsApp users.
"We are really starting to create an environment in which businesses can be first clbad citizens. ", Fischer said.
WhatsApp, which hit 1.5 billion users in more than 180 countries in January, has repeatedly made news .It has been involved in spreading hoaxes and the political misinformation in markets like Mexico, Brazil and India.More recently, rumors circulating on WhatsApp in India allegedly contributed to the murder of more than a dozen people there.This week, Facebook has begun running ads in Indian newspapers warning of the spread of misinformation on WhatsApp and encouraging users to think twice about what they see on the platform.
Facebook also began offering At a recent Poynter panel, Carl Woog, WhatsApp's policy communications officer, said that "fact checking will be essential" as the platform struggles with the platform (f, b, e, v, n, t, s)
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