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In what is a long-awaited development, a major global music company – Universal Music Group – announced that it was going to launch a Nigerian division as part of its expansion efforts.
This was made public yesterday by representatives of the company that revealed that Universal Music Nigeria will be based in Lagos, Nigeria. Lagos is both the commercial and entertainment capital of one of the largest markets in Africa.
Universal Music Group has an artist like Lady Gaga, Taylor Swift under the label. Tekno, Stonebwoy, Vanessa Mdee and M. Eazi
Speaking on development, the general director of Universal Music South Africa, Sipho Dlamini, said the Nigerian division will focus on the development of artists from the West African region;
In his words
"I am delighted to officially launch the Nigerian division of Universal Music at such an exciting time for African music around the world. The largest music company in the world that opens an office in the region is a great sign of confidence in our local musical talent. The signatures we have already made show our ambition to help our artists reach the world's largest audience and we look forward to working closely with our UMG label partners around the world to achieve this.
"Our Nigerian Team Will Support, Feed" -Dlamini
Universal Music Nigeria will also have a full recording studio, the second of this studio owned by Universal Music in Africa. The first is in Johannesburg, South Africa
In the meantime, the new Nigerian division will be headed by Ezegozie Eze Jr, an experienced music director, who has been appointed General Manager, and he and his team will work in partnership with existing activities. of the music group in Morocco and Ivory Coast.
A long-awaited development
Nigeria has arguably the most vibrant entertainment scene in all of Africa at the moment. Nigerian music, popularly known as Afrobeat, is popular across the continent and beyond.As such, there are now thousands of Nigerian superstars, many of whom have managed to become ir independent artists.
Today, artists like Wizkid are selling arena concerts in London and elsewhere, and even collaborating with major international artists like Drake. . Meanwhile, the major global music companies have chosen to ignore these opportunities or not to take advantage of them.
It should be noted, however, that many artists of Nigerian origin are already signed by Universal Music Group.
I hope that the full entry of the company in the Nigerian market will help structure it, while bringing a lot of professionalism in it. It is also expected to solve many of the problems that plague the music industry in Nigeria, including the lack of legal framework, hacking and distribution issues.
Entertainment in Nigeria is one of the main sources of employment for many, especially youth. Official records show that Nigeria's GDP contributed 0.29% in the first quarter of 2018.
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