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This week, Nissan automaker said that emissions and fuel economy data had been falsified in some of its factories in Japan.
Nissan did not disclose how many cars were involved had "deviated from the prescribed test environment". However, he argued that the results of emissions and fuel economy were still within the limits required on all vehicles.
In previous columns, I discussed similar issues in the automotive industry including the recent BMW recall and the Volkswagen emissions scandal in 2015.
Using YouGov BrandIndex and looking specifically at the data from the UK, we can see how Nissan has progressed in preparing the news, and how his perception of the brand could be affected by him.
Most stable health parameters in the last two years. For example, his print score remained around the mark of 18.
Read more : Nissan admits to having committed a fault on the testing of emissions in Japan [19659002] This despite the fact that Nissan has regular news about its post-Brexit projects, with a particular focus on its main hub in the UK at Sunderland.
Among the general public, Nissan has a solid buying consideration score (if anyone was considering buying a Nissan at their next Although the score suggests that Nissan is in a good position position, the data show that it is still slightly outpaced by Vauxhall (17) and Ford (28)
Nissan may well look to the past for the # 39, help to get through this period.Our data show that during the crisis of Volkswagen's high-flying emissions in 2015, the impression of the German automaker dropped dramatically – 64 points – from 38 to minus 26 in only 10 days.However, Volkswagen began to recover when the news agenda evolved, and managed to slowly rebuild its reputation in the following months.
While Nissan's perception figures could fall, it is doubtful that VW knows a kiss The brand may be grateful that its negative titles coincide with a particularly dramatic news week in the UK.
Read more : Carlos Ghosn says Nissan is "in the dark" on Brexit
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