Rather than risking a duel scenario at the box office – similar to the combat fights of ] Deep Impact and Armageddon – Warner Bros. decided to transmit the project to the streaming service. Netflix told Variety that the film, which includes the voices of Cate Blanchett, Benedict Cumberbatch and Christian Bale, will still be screened. However, this theatrical release could be inspired by that of Dee Rees Mudbound which was broadcast in only 17 locations in North America to be considered for the Oscars. In the big Hollywood plan and Netflix plans to become a legitimate alternative to theatrical releases, this acquisition is a movement of considerable power.
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The Netflix Movie Catalog has never inspired the titles or dedication that their television shows have. In a short time, the service has gone from a niche platform to an undisputed actor, thanks to award-winning and very popular shows like Orange is the new black, the house of cards, the crown and Strange Things . These shows have won a large amount of Emmy awards, have inspired great showrunners like Shonda Rhimes and Ryan Murphy to join the ranks of Netflix, and have been obsessed with the new normalcy. But despite the takeover of Netflix, the film industry has so far maintained the remote streaming service, with the Cannes Film Festival controversially banning Netflix films from the competition. But while the studios are naturally wary of a company offering a box office alternative, the acquisition of Mowgli proves that Netflix is still determined to expand its territory.
Mowgli helps Netflix build its original library 19659008] Netflix aims to have 50% original content by the end of 2018. They certainly have the budget to achieve this goal, and there are new broadcasts. television and movies announced with increasing regularity. However, the service has struggled to arouse the public interest for their plethora of original films. Nielsen Ratings provided figures that suggested that most Netflix subscribers use the service to watch new favorites rather than the newer and less known ones. They have a lot to offer in a wide range of genres, but there are few good grades to prove that the audience is listening.
This is not to say that Netflix has not built an impressive library of original films. The service offers movies that cover a wide range of genres, budgets, critical calls and demographics: from original Adam Sandler to author drama to genre tickets to big budget and so much more. Most of these films were inexpensive to make or buy, such as Sundance's approved indies collection as I do not feel at home in this world later . However, Netflix has so far missed the kind of big-budget tent-pole fare that drives the majority of business into the traditional system. Without something that could compete with the franchise of Disney or Warner Bros. franchises. and the DCEU in terms of general appeal, it is difficult for Netflix to position itself as a real threat to the status quo.
Mowgli isn & # 39; t the first project to help disrupt that (Netflix's agreement for Mark Millar's upcoming works no doubt signals a stronger sign of true competition), but it helps to cement their identity and that of their original films . This is the kind of film that a traditional studio would come out of, even though it was not a project sold in the first place. Mowgli is not a novelty of the way Bright felt by many viewers: It is a blockbuster hit with l & # 39; Hollywood approval.
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Mowgli's purchase established strong links to Hollywood
Netflix is positioned somewhere between the dominant force Hollywood and the besieged underdogs who embark on the system. It's far too popular to be called a real little freight in the business, but it's certainly not considered with the same level of legitimacy as the Big Six Studios (soon the Big Five). It remains to be seen if these studios are actually threatened by Netflix, but it is also understandable that they would be reluctant to do regular business with the service that continues to talk about how it plans to radically change the business. basic cinematic experience. [19659009] Mowgli feels like a step in a new direction for both Netflix and the film industry. This is not the first time that the streaming service has taken an already finished film out of the hands of a studio for distribution purposes. Paramount has worked with Netflix a number of times on this subject, notably with The Cloverfield Paradox and the International Rights of Annihilation . Yet despite critical criticism of these, these decisions were generally dismissed as the last desperate acts of a troubled studio, while Paramount continues to struggle through financial matters. For some, they felt less like savvy business decisions and more like Netflix given the unwanted badets of an older brother or sister.
There was no criticism for Mowgli It is easy to jump to the conclusion that this acquisition is a repetition of these Paramount chords. Yet, Mowgli's main problem was not so much the critics as the spectators: how do you incite the audience to see a new version of a story that they have already paid for less two years and they benefited? The Jungle Book may be a public domain property, but it's still the Disney version that people remember most fondly, so of course, they wanted to see this remake . A version closer to the dark tone of the book, and without all the songs of Sherman Brothers, is a tougher sell, and Warner Bros. knew it. By finding a mutually beneficial business relationship with Netflix, they have a way to reach the audiences they previously lacked and a larger safety net. Netflix will do well in any case, and Mowgli also gives them a road to something that they have not done much before – the demographics of the family.
Page 2: Mowgli Can Be A Major Event For Netflix
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