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Tommy Hilfiger has announced for the moment its most high-tech capsule collection and is about to blow you away. Called Tommy Jeans XPlore, this collection is set to use Bluetooth technology not only to track how often you wear each piece but also where you wear the styles. The company said it was looking to create "a micro-community of brand ambbadadors" with this latest launch, offering rewards based on the use of each article. In other words, the more you wear your new Tommy Hilfiger garment, the more you will come back from the brand.
Prices include gift cards as well as other Tommy merch and even pieces of the brand's archive, offering points based on not only how often you wear it, but also giving bonuses to those who walk in particular places of Tommy Jeans, all indicated in a corresponding phone application.
As you try to understand Follow your movements when walking in the city with jeans, know that tracking can be turned off if you just like the loot from the capsule collection and you do not want everyone know what you are doing you wear them. That said, disabling the tracking will disqualify the user from that particular Bluetooth-based game, which will defeat the point of technology.
You can buy the collection filled with the 90s-inspired collection full of t-shirts, hoodies, jeans, accessories, and more on the brand's website, now.
Photo via Getty / Courtesy of Tommy Hilfiger
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