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In 2017, Reggae Sumfest expanded its entertainment offering to offer guests a week of activities. Seeking to make the festival more competitive with other major reggae festivals around the world, the Sumfest team said that the event was to show that the event is more than just the best. a simple scene, that it is an experience that presents the best of Jamaican culture.
Speaking with The Gleaner during nights one and two – Friday and Saturday – at the Catherine Hall Entertainment Center, locals and tourists said the festival now has an even more international appeal. Macklin McLune, 64, has been attending Sumfest for a decade and says that the expansion shows that the festival is not just about music, but also the food, dance and spirit of the Jamaican people. She has attended several events this year, including the sound clash and the all-white party, and says that the overall experience can match all the other world-renowned reggae festivals across the globe.
"I think the C activities week is a good thing because for people like me who would have planned to spend the week in Montego Bay, we have more activities, more and more. events to do, I love music and I come mostly for shows.the other events are a bonus, and they add to the overall experience, "she said. you enjoy more culture, you see more, you do more, you meet more people and, even if it is tiring, you enjoy yourself more. "
A COMPLETE EXPERIENCE
Sandra Stennett Miami: "A reggae festival in Jamaica should always be about more than two big shows, and with the week of activities, it's a complete experience now," she said. her, you have parties on the beach and of course, you have the best of dancehall and reggae towards the fi n to end a good week … Reggae Sumfest in this format can compete with any Rototom or Reggae Geel, "she said.
Sumfest week is a victory for culture. Reshima Kelly, deputy director of the Red Stripe brand, says that there is even more room for growth now that the event lasts eight days. She says her brand is there for the development of Sumfest and that she will support the festival in every way possible.
"There is a lot more room and length for this to become a uniform global platform. Discover the different things we have as a country to offer through music, "she said. "Red Stripe is thrilled to be part of the event and we look forward to seeing bigger and better things with Reggae Sumfest as the brand continues to grow."
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