The cloud continues to grow by leaps and bounds, but it's still the world of AWS – TechCrunch

With the big cloud companies that recently reported, we can be sure of several things: the market continues to grow rapidly and AWS is going to be hard to catch. According to the numbers you are looking at, the market has grown about 50% as it continues its unprecedented expansion.

Let's start with the market leader, Amazon Web Services. Cbadys owns them with 31% of the market while Synergy Research places them at 34%. It's close enough to be considered a dead heat. As Synergy's John Dinsdale points out, AWS is so dominant that despite mega-growth figures from other vendors, AWS is even bigger than the next four competitors, even after all these years.

These competitors are, by the way, there is no problem. They include Microsoft, Google, IBM and Alibaba, so some fairly elite corporate players. As we noted in previous reviews, one of the main problems of all competitors is the length of their market lag. They gave Amazon a run in advance, and they show no sign of giving up anytime soon.

Of course, AWS is not outdone either, it grew by 48% in the last quarter according to Cbadys' estimate, while Synergy grew 34% for AWS.

Interestingly, Synergy estimates the overall growth of its competitors This decline is attributable to continued growth in the market, as companies continue to shift their workloads to the cloud. "The rapid growth of Microsoft, Google and Alibaba sees them all increasing their market share, but this is not done at the expense of AWS," said John Dinsdale in a statement.

Microsoft and Google continue to grow rapidly [19659008] This is not to say that Microsoft and Google are not growing too much. In fact, Cbadys grew by 89% in the last quarter at Microsoft, while Google recorded an incredible 108% growth. It is always important to point out that it is easier to pbad from a small number to a larger number than to pbad from many to a greater number. Still, AWS continues to challenge this idea and grow anyway, but not quite at the level of its competitors.

Synergy reports these market percentages for competitors: Microsoft 14%, IBM 8%, Google 6% and Alibaba 4%, Cbadys shows Microsoft with 18% and Google with 8%. It has not reported on IBM or Alibaba.

Even if these growth figures are to decline at some point, they could continue to grow over the next few years as large firms become more comfortable with the cloud and move increasing percentages of their workload. Of course, even then, it's not a zero sum game. As we see more and more use of workloads involving the Internet of Things, the blockchain and artificial intelligence, it is quite possible that the market continues to grow even with less workloads from private data centers. – Continuing growth figures, competition continues to drive AWS away. While these companies are finding ways to differentiate themselves with different approaches, offerings, and services, the market dynamics are getting tougher and catching AWS seems less and less likely.

It also seems less and less likely that a little upstart can get into the best players because it just takes too much investment to track them and their scale. "In a large and strategically vital market that is growing at exceptional rates, [the market leaders] is launching the glove to its smallest competitors by continuing to invest huge amounts in the infrastructure and operations of their center. Their increased market share is a clear proof that their strategies are working, "said Dinsdale of Synergy.

What competitors need to do now, is to continue to focus on customer needs and on what they can offer to leverage their own unique strengths.There is a lot of room in this space for everyone to thrive, but some will thrive more than others.C & # 39; is just the nature of the market.