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Last week, the announcement of price adjustments by the pay TV operator, MultiChoice, unsurprisingly caused the disaffection of its subscribers. The company, in a message sent to its customers, announced that as of August 1, subscription rates for the five bouquets on its DStv platform will increase. Its highest bouquet, DStv Premium, will grow from N14, 700 to N15, 800. Compact Plus will increase from N9, 900 to N10, 650, while Compact, which currently costs N6, 500, raises to N6, 800 Its two lowest packets, Family and Access, which currently cost N3, 800 and N1, 900, will now cost N4, 000 and N2, 000 respectively.
The company, however, has reduced the price of the package the most high on its platform GOtv, GOtv MAX, from N3, 800 to N3, 200. However, this went almost unnoticed, following the disaffection caused by the price adjustments on the DStv bouquets, especially the three higher
. company deliberately raises prices because it enjoys a monopoly. Some, particularly angry, claimed that Nigerians are particularly targeted for price increases than business subscribers in other countries. In addition, they claimed that pay-TV services in Nigeria are the most expensive in the world.
The surveys, however, show that this statement is anything but true. MultiChoice prices have been increased across the continent. When the new price regime comes into effect, DStv Premium subscribers in South Africa, for example, will pay R809 (N21, 728.47, while Compact Plus subscribers will pay R509, the equivalent of N13, 670. For Compact , customers in South Africa will pay R385 (N10, 340.49), with prices for family bouquets and access increasing to R249 (N6, 687.75) and R99 (N2, 656.98) respectively.
Premium DStv subscribers in Ghana will pay GHμ 365 (N27, 360.75), while those on Compact Plus will pay GH 245, the equivalent of N18, 365.44 The Compact bouquet in the African country of the 39; West will attract GHμ 149, the equivalent of N11, 169,18, Family bouquet subscribers will pay GHμ 85 (N6, 961.60 Contrary to popular belief, pay-TV subscribers in countries outside of Africa do not pay exactly the lowest rates. The largest bouquet (Premier) on pay-TV provider amé Dominican, the platform of Direct TV costs 110 or N38, 710 per month. to him is the ultimate package, which costs $ 60 (N21, 660). On the third tier providers is the Xtra package, which attracts $ 55 (N19, 855). The other three Direct TV packages, Choice, Entertainment and Select, attract $ 45 (N16, 245), $ 40 (N14, 440) and $ 35 (N12, 635).
Sky TV, the UK's largest pay-TV operator N38, 167.33) for its highest package and £ 47.50 (N22, 572.97) for the one next to it. Below, it's the package that costs £ 40 (N19, 008.82). The prices of the three cheapest packages of Sky TV are respectively £ 30 (N14, 256.61), £ 25 (N11, 731.54) and £ 20 (N9, 504.41). In the Central American country of Mexico, where Sky TV also operates, it bills respectively MXN 1039 (N19, 798.52) and MXN 829 (N15, 796.52) for its two largest packages. The two lowest cost 649 MXN (N12, 366.93) and MXN 569 (N10, 842.50).
Rates charged by the Australian operator Foxtel are in the same range. The pay television service provider invoices subscribers of its premium rate of $ 75 Australian or AUD (N20, 081.53). The next cost is AUD 55 (N14, 726, 45). The other two packages on his platform attract AUD 46 (N12, 316, 67) and AUD 26 (N6, 961.60) respectively.
All over the world, pay-TV subscription fees are generally hotly debated. Pay TV operators. These investigations, revealed, are largely driven by higher programming costs, which reduces operator margins. The increase in the fees paid by pay-TV operators for television channels is mainly due to the rising costs of television channels, especially sports for which they have to pay more and more for sports leagues (English Premier League, LaLiga, Bundesliga , Serie A and NBA) for the essential programming
The networks are therefore obliged to pbad on the costs on the television channels, which return some of them to their subscribers. org, most pay-TV operators in the US have announced price increases in 2018, some introducing hidden fees.
US-based S & P Global Market Intelligence estimates that royalties paid by pay-TV operators are more than double.
The company also estimates that pay-TV bills in the United States have increased by 53% since 2007 to reach $ 100.98 in 2017.
At the beginning of the year, the pay-TV provider American Cox Communications has informed its customers through the boar d the price increases, rates for video packages increasing from $ 1 to $ 5 per month. The announcement was quickly followed by similar announcements made by two other providers, Comcast and Dish Network.
Explanation of Price Rising Todd Smith, Cox's representative, was quoted by fiercecable.com as saying, "The rising cost of programming continues to be the main reason why our video prices are going up." [19659002]
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