[ad_1]
<div _ngcontent-c16 = "" innerhtml = "
'Shazam' Warner Bros.
It took five years since the announcement of Batman v Superman but Warner Bros The DC Films franchise of Time Warner Inc. finally "won" the San Diego Comic-Con, to be honest, WB's presentation (which included trailers and excerpts of six important upcoming releases, of which only three were DC) would have been impressive and effervescent in every respect even though Marvel and Disney had not retired this year, and the trailers of Godzilla: The King Monsters (probably the best trailer "online" of the weekend) and Fantastic Beasts: Grindelwald Crimes (I continue to be shocked at how much I enjoy the Trailers of Fantastic Beasts 2 since I did not like the first movie) plus lo in the important notion that WB is more than their DC Comics movies.
ops and sizzle reels, especially among the things that have done online, I will say that the biggest winner of the weekend was Shazam . We all knew that Saturday afternoon in Hall H, people could see excerpts from the film of superheroes directed by David F. Sandberg. But we did not think that the sequence, which was a trailer ready for the theater, would also be online. Shazam did not have the best trailer of the weekend ( Godzilla 2 ) or even the most exciting trailer for me (the movie of Mr. Night Shyamalan which allowed me despite my problems to return to Unbreakable ). Regarding the buzz and narrative, the trailer of Shazam was the most valuable to promote the film and the global brand
Regarding the film itself, the teaser prolonged, founds the film in the real world, but also a world very much within the continuity established by Man of Steel -to- Justice League DC Films. It looks more like the authentic Americana of Man of Steel than the Justice League stylized and too brilliant . And yet, the trailer focuses on human interactions (between orphans and host families, between two young boys who end up becoming friends) compared to tropical superheroes. The jokes are funny, the reach is on the human scale, Zachary Levi and Jack Dylan Grazer have fun with the " Big but with superhero" premise and the marketing department ignores the most superheroes for the next time. It's an ad teaser and a good one.
The (most obvious) first reason why the Shazam trailer was the big winner of the weekend, is that the film Shazam had looks pretty good. James Wan is a great director of confidence, and we all knew what to expect from Fantastic Beasts 2 and Godzilla 2 . But Shazam of the horror filmmaker who gave us Lights Out and Annabelle: Creation was much more a question mark. That's not to say Sandberg is a light weight (he's 2/2 with New Line horror movies), but it was an exceptionally light / breezy superhero movie with the lovable authorization of an established horror director. But Shazam at least in what we have seen, sets the tone and seems to have fun no matter what your investment in the DC Films brand
Since Shazam n & # Is not a household favorite, the film will have to live or die on its own specific value. It's not as if it was a Wonder Woman movie or an Aquaman movie, where the general public is aware and interested in a given pop culture icon. Since DC Films is not really a mark of trust right now ("from the studio that brought you Suicide Squad and Justice League !"), The film will have to sell his own merits just between Zeitgeist-y plus marvel Captain Marvel and Avengers 4 . But, like the trailer of the Super Bowl for Pirates of the Walt Disney Caribbean : Dead Men Tell No Tales this solid sale makes the case both an autonomous entity and an extension of 39, a franchise.
This brings us to the other great reason why the Shazam trailer had an impact. The message is clear: This kind of film, with a kid-friendly tone and gee-whiz, can coexist with people like Suicide Squad and Dawn of Justice . It is an essential sale that we spend in front of DC Films' Zack Snyder era. Whether you like these films or not, the first five films of DC Films were essentially a trilogy of Superman and friends of a single director, an acclaimed prequel to this trilogy and a rejected spin-off that is considered the worst film of the brand. Aquaman Shazam and Wonder Woman 1984 will offer the first chance to see three films of DC superheroes disconnected but in continuity that are not essentially on Because that WB fashioned his DC Comics film universe in a relatively retrograde fashion (a film by Superman, a prequel Justice League a prequelle Wonder Woman then the film Justice League ), we do not know how autonomous superhero movies will coexist. And because the prevailing wisdom (right or wrong) is that the DC Films franchise has a grimdark problem, it matters that something closer to Sky High than Spawn could exist both DC Films and in the universe of DC Films. Alongside James Wan Aquaman (who feels closer to Raiders of the Lost Ark than Cobra ) and WW 1984, the SDCC reel of this weekend shows that WB does not need to restart the entire universe just to go in a new direction.
">
It took five years since Batman v Superman's announcement but the DC Warner Bros./Time Warner Inc. franchise eventually won the San Diego Comic-Con. To be honest, WB's presentation (which included trailers and footage of six major upcoming releases, of which only three were DC) would have been impressive and effervescent by all standards, even though Marvel and Disney did not show up. were not retired this year. And the rock-solid trailers for Godzilla: the king of monsters (probably the best trailer "online" of the weekend) and Fantastic Beasts: The Crimes of Grindelwald ( I continue to I am shocked to see how much I like the trailers of Fantastic Beasts 2 since I do not like the first movie), plus the important notion that WB is more than their DC Comics movies.
Movie trailer falls and sizzle reels, especially among the things that have made it online, I will say that the biggest winner of the weekend was Shazam . We all knew that Saturday afternoon in Hall H, people could see excerpts from the film of superheroes directed by David F. Sandberg. But we did not think that the sequence, which was a trailer ready for the theater, would also be online. Shazam did not have the best trailer of the weekend ( Godzilla 2 ) or even the most exciting trailer for me (the movie of Mr. Night Shyamalan which allowed me despite my problems to return to Unbreakable ). Regarding the buzz and narrative, the trailer of Shazam was the most valuable to promote the film and the global brand
Regarding the film itself, the teaser prolonged, founds the film in the real world, but also a world very much within the continuity established by Man of Steel -to- Justice League DC Films. It looks more like the authentic Americana of Man of Steel than the Justice League stylized and too brilliant . And yet, the trailer focuses on human interactions (between orphans and host families, between two young boys who end up becoming friends) compared to tropical superheroes. The jokes are funny, the reach is on the human scale, Zachary Levi and Jack Dylan Grazer have fun with the " Big but with superhero" premise and the marketing department ignores the most superheroes for the next time.
The (most obvious) first reason why the Shazam trailer was the big winner of the weekend, is that the film Shazam was the air rather pretty. damn well. James Wan is a great director of confidence, and we all knew what to expect from Fantastic Beasts 2 and Godzilla 2 . But Shazam of the horror filmmaker who gave us Lights Out and Annabelle: Creation was much more a question mark. That's not to say Sandberg is a light weight (he's 2/2 with New Line horror movies), but it was an exceptionally light / breezy superhero movie with the lovable authorization of an established horror director. But Shazam at least in what we have seen, sets the tone and seems to have fun no matter what your investment in the DC Films brand
Since Shazam n & # Is not a household favorite, the film will have to live or die on its own specific value. It's not as if it was a Wonder Woman movie or an Aquaman movie, where the general public is aware and interested in a given pop culture icon. Since DC Films is not really a mark of trust right now ("from the studio that brought you Suicide Squad and Justice League !"), The film will have to sell his own merits just between Zeitgeist-y plus marvel Captain Marvel and Avengers 4 . But, like the trailer of the Super Bowl for Pirates of the Walt Disney Caribbean : Dead Men Tell No Tales this solid sale makes the case both an autonomous entity and an extension of 39, a franchise.
This brings us to the other great reason why the Shazam trailer had an impact. The message is clear: This kind of film, with a kid-friendly tone and gee-whiz, can coexist with people like Suicide Squad and Dawn of Justice . It is an essential sale that we spend in front of DC Films' Zack Snyder era. Whether you like these films or not, the first five films of DC Films were essentially a trilogy of Superman and friends of a single director, an acclaimed prequel to this trilogy and a rejected spin-off that is considered the worst film of the brand. Aquaman Shazam and Wonder Woman 1984 will offer the first chance to see three films of DC superheroes disconnected but in continuity that are not essentially on Because that WB fashioned his DC Comics film universe in a relatively retrograde fashion (a film by Superman, a prequel Justice League a prequelle Wonder Woman then the film Justice League ), we do not know how autonomous superhero movies will coexist. And because the prevailing wisdom (right or wrong) is that the DC Films franchise has a grimdark problem, it matters that something closer to Sky High than Spawn could exist both DC Films and in the universe of DC Films. Alongside James Wan Aquaman (who feels closer to Raiders of the Lost Ark than Cobra ) and WW 1984, the SDCC reel of this weekend shows that WB does not need to restart the entire universe just to go in a new direction.
