Tommy Hilfiger introduces traceable clothing

Tommy Hilfiger is trying to take advantage of the age of Instagram influencers.

This may sound like a normal sweatshirt, but it's rather a tracksuit – as in, he's following you.

Tommy Jeans' Xplore line accessories are all equipped with built-in Bluetooth Smart Chips

These tags connect to a companion iOS app that follows when the user carries an item and where.

Whenever the consumer wears something of the line

People can also get points by collecting what is called "Tommy Hearts" on a map, similar to Pokemon Go.

These Points can then be redeemed for rewards that include everything from fashion show tickets to giveaways

The company says it hopes to create a micro-community of brand ambbadadors.

But some critics say that bribing young people to give up personal data is anything but cool

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