Tommy Hilfiger will reward you for his clothes

Tommy Hilfiger has just announced a new range of clothing with sensors inside to monitor how much and where you wear his clothes.

The more clothes you wear, the more rewards and benefits you'll get from Tommy Hilfiger iOS app.

The new line of clothing is called Xplore and includes t-shirts, jeans, jackets, bags, hats, hoodies and sweatshirts.

In the application you will be able to face other Xplore wearers and you will be in charge of wearing the clothes more often.

There is also a mini-game that encourages you to browse the application map to find Tommy Hilfiger's brand icons.

When you have accumulated enough points, you can redeem them for rewards including signed items. clothes from his archives or gift cards.

Okay, that begs the question: why does Tommy Hilfiger do that?

The official announcement states that the goal is to create a "micro-community of brand ambbadadors". 19659002] It is essentially a loyalty program, where you also become an advertisement for the brand

We think that it is nice to spend money on mentions celebrities and influencers, they also reward loyal fans of the brand.

If you are part of the cap brigade, and you worry about the data that Tommy Hilfiger collects about you, then this range of clothing is probably not for you, but if you like to have some stuff free for just wearing clothes,

Until now, the Xplore range is only available in the United States, either on the Tommy Hilfiger website or in the flagship store from 5th Avenue to New York.