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Artists from the West African Countries of Ghana, Nigeria and Gambia will benefit from the launch of a new division of Universal Music Group of Vivendi (19459004 UMG ) , while the largest music label in the world is seeking to establish itself in Africa. The music entertainment group said Tuesday that its new strategic division, Universal Music Nigeria, would operate from Nigeria's commercial capital, Lagos.
Nigerian music, just like its Nollywood film industry, is popular across much of Africa. Nigerian musical artists have popularized the musical genre of Afrobeat and signed recording contracts, sold concerts and worked with international artists to increase the global reach of African music.
Our Nigerian Team Will Support, Encourage and Develop Artists, "
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The music business figure in Nigeria – mainly driven sales of mobile phone ringtones – rose 9% in 2016 to reach $ 39 million and is expected to reach $ 73 million. here 2021, PricewaterhouseCoopers (PwC) Sipho Dlamini, general manager of Universal Music South Africa and Sub-Saharan Africa said that Nigeria's division will focus on the development of artists and musicians from African countries of Africa. West, Nigeria, Ghana and The Gambia
"Our Nigeria team will support, encourage and help develop artists, while creating opportunities for new talent from the region to reach the widest possible audience ", said Dlamini . UMG said the new division will work in parallel with the label's existing operations in Côte d 'Ivoire and Morocco.
Universal Music Nigeria is also planning to open a recording studio in Lagos, which will be the label's second label. The Nigerian music industry faces a series of challenges ranging from the lack of adequate legal structures to piracy and the difficulty of distributing and monetizing content.
The recreation and entertainment sector contributed 0.29% to real GDP in the first quarter of this year, according to the statistics bureau.
REUTERS
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