The "electronic payment" offers many end-of-month promotions

JAKARTA, KOMPAS.com – As a form of digital transformation of the financial sector, e-payment Or electronic money is now a little more popular in the community, especially in big cities.

The two players who currently offer many promotions as part of a strategy to attract customers are Go-Pay and OVO.

Go-Pay, created in 2016 and entering the Go-Jek ecosystem, currently has 200,000 business partners receiving payments via Go-Pay, including another 20,000 micro and small enterprises (MSMEs).

Go-Pay has organized a three-day Go-Pay Day to Pay promotion at the end of each month in the last 3 months, September, October, and November, 2018. Go-Pay tracks all community events in Canada. more and more interested in the offers.

"On this Go-Pay Payment Day, users can take advantage of 50% repayment promises from 36 business partners with more than 2,000 outlets across Indonesia, ranging from non-culinary business partners , from online business partners to Go-service. "Jek," said Go-Pay Managing Director Budi Gandasoebrata in Jakarta on Monday (26/11/2018).

This Go-Pay Payday event features a larger offer, valid for 4 days, November 27-30, 2018. Go-Pay also noted that some merchants who joined the group also experienced a significant increase in the number of transactions .

Next is OVO. Similar to its competitors, OVO also offers various attractive promotions to attract customers. Bearing the theme of the OVO Pay Day Payday promotion, consumers can get up to 60% reimbursement from 10 merchants and 647 existing outlets when they make transactions with this app.

"For 60% OVO payment promotion, there are 10 participating merchants, Sour Sally, Aunt Anne, Baso A Fung, Chapayom, Cost, Miniso, Shihlin, Everyday, Maxx Corner and GrabFood", said OVO public relations officer Sinta Setyaningsih told Kompas.com on Tuesday (27/11/2018).

Sinta continued, the promotion organized by OVO had taken place twice, where the number of merchants increased each time. In addition, consumers can also enjoy promotions on the purchase of jajajan via UMKM by ordering GrabFood.

"With the promotion at GrabFood, MSMEs are also part of the choices, and at the moment there are 89,000 MSMEs in the OVO ecosystem," he said.

Bhima Yudhistira Adhinegara, an economist at the Institute for Economic Development and Finance (INDEF), said that this competition would certainly not generate significant consumer struggle because the payment market by e-payment was always growing.

"Now, Go-Pay and OVO are continuing in the QR code for MSMEs and micro-warungs.In my opinion, there is no fight for consumers as the new market becomes less and less saturated" said Bhima when contacted by Kompas.com.