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Suara.com – Compared to women, men do not really like shopping. But once they decide to buy an item, it is certain that they will prefer quality branded and expensive products.
This trend has been proven by scientific research. According to a team of researchers from the University of Pennsylvania, men's interest in luxury goods has been influenced by the increase in testosterone levels.
To obtain these results, researchers badyzed the purchasing decisions of 243 men aged 18 to 55 years. Respondents were divided into two groups, the first receiving a gel containing testosterone to be applied in their body, and secondly a placebo as a control group.
In the first task, each respondent received a standard and standard clothing brand logo. The quality offered by both brands can be similar, but differ only in terms of popularity. As a result, respondents who used testosterone gel tended to prefer designer clothing
. To reinforce the first results, the researchers conducted a second experiment. The respondents described the description of various products, from sunglbades to coffee machines. Some of them are marketed as high quality items, while others excel only in brands.
Those who receive testosterone gel are more interested in branded products regardless of quality than those who received a placebo. as the increase in testosterone levels makes men obsessed with improving their social status by buying branded products.
Usually, this is achieved by decisions to purchase luxury cars or sophisticated technological phones that differentiate them. some things, it's like if someone drove a limousine or a Hummer or a Ferrari. It's their way of showing that they are able to do it, "said principal investigator Gideon Nave
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