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Rather than women, men seem to dislike shopping. However, once in shopping, Adam can buy luxury goods and spend a lot of money.
Not without reason, men like to buy property. Recent research shows that men with high levels of testosterone prefer to provide luxury items such as expensive cars and watches.
Research from the University of Pennsylvania indicates that the attractiveness of branded products rather than cheaper products (19659002) "This may be because testosterone plays a role in rank-related behavior social (in animals), and having a status product is a strategy to signal the rank of a person in a human social hierarchy, "said study author Gideon Nave at AFP
Released Independent, this study was conducted by measuring the preference of 243 men 18-55 years old. This is the largest study on the relationship between testosterone and male behaviors
Initially, participants were given a gel to apply on their body. Part of the gel contained testosterone and the other was just a placebo.
Each participant was then given a logo of luxury goods and ordinary items. They are invited to choose their preferences. Some of the items of different labels have more or less the same qualities.
The result, participants who used testosterone gel tend to choose luxury items.
In the second experiment, men presented various products ranging from sunglbades. to the coffee machine. The product was marketed with a luxury label
Participants who received testosterone gel responded positively to the items described compared to men who received a placebo
The researchers then concluded that an increase testosterone resulted in a male desire to promote status. by means of luxury goods
(stu)
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