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Instagram is introducing new features to help point people struggling with an eating disorder in the right direction. When someone tries to search for content related to topics like eating disorder recovery, they first see links to resources the company has created with help from the National Eating Disorders Association (NEDA) , in addition to links to local helplines in Australia, Canada. and the United Kingdom.
Likewise, when someone tries to share said content or if their friends see them posting something worrying, they will see the same set of resources. The business will allow people to contact their friends for help from the resource landing page. As before, Instagram will continue to scramble for content it believes could trigger someone with an eating disorder.
The features largely mirror those TikTok announced earlier today – although in Instagram’s case, this was already prompting users for more general help before today’s announcement. Pinterest also announced similar measures, saying it will direct its users to NEDA resources, in addition to promoting events and panel discussions around National Eating Disorders Awareness Week. For Instagram, this is the third consecutive year that the company has partnered with the organization for NEDAwarness Week. The two plan to share Reels that will encourage body positivity. Outside of the immediate future, the company says it will continue to work with experts to shape its policy on the subject.
While all social media services struggle to some extent with body positivity, Instagram, as one of the biggest social networks on the planet, is in some ways the poster child of the problem. And at the time, the company didn’t do the best job supporting those who tried to spread more inclusive messages about what constitutes a great body.
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