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YouTube's premium content strategy will undergo big changes, which is good news for you.
After mbadive investments in the production of their own original scripted content, it seems that YouTube is making major changes in the way they watch their shows.
As early as next year, the mbadive video organization announced that all of its original programming would be available for free for all. YouTube Originals will be funded by advertising and will no longer be behind a premium wall paying.
A YouTube representative said Variety In a statement, "In 2019, we will continue to invest in scripted programming and change so that our YouTube Originals ads are ad-supported to meet the growing demand for a more global fan base."
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According to the representative, YouTube will focus on celebrity-based and creator-based reality content, with a focus on "developing[ing] the audience of our original YouTube creators ".
Calling their new management a "single-slate" strategy, the site hopes to use the huge user base. Recent statistics suggest that there are more than 1.9 billion active users each month. The same report suggests that only 300,000 users of the platform have subscribed to the premium site, although YouTube has never confirmed its user numbers.
YouTube has launched a huge amount of content on its premium service – formerly known as YouTube Red -, many of which are rooted in their already established online talents.
The platform has launched over 65 broadcasts since their debut in 2016 and in August, Luke Hyams, Originals' channel manager, has entrusted a crowd of people to the Edinburgh Television Festival to take part in the show. wait for more than 50 other releases for 2019.
Unfortunately, content based on their talent did not always pay off: the platform had heavily invested in one of its most notable stars, Logan Paul. By the end of 2017, Paul had to face a violent reaction on a global scale after he and his friends discovered and filmed the body of a man who appeared to be killed by suicide. in the forest of Aokigahara, Japan.
Similarly, one of the biggest stars of the site, PewDiePie, has seen the second season of his series be drawn after presenting anti-Semitic content in his videos.
The site ended up coming back on its decision to shoot L & # 39; thinning after, New world order, "All the actors and the film crew worked hard to finish this film last year." In fairness to themselves and the fans who asked for more, we have decided to go out Thinning: new world order. "
YouTube has also invested in its subscription music offering, YouTube Music, and recently introduced discounts for students on premium content.
The selected image: Getty Images.
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