Aldi unveils its renovated "Project Fresh" store in the city of Donegal

Aldi's "Project Fresh" store in the city of Donegal has reopened its doors to customers after a major renovation project that has enabled the store to be completely renovated as part of the investment of 160 million euros realized by Aldi in its network of Irish stores. Aldi has committed € 100 million for the construction and opening of 20 new stores by the end of 2019, while Project Fresh expects Aldi to invest an additional € 60 million to reorganize the layout and layout. design of all of its 136 stores in the country.

The newly renovated store has been revamped according to the award-winning design of Aldi's Project Fresh store. The layout of Aldi's Project Fresh stores was recognized at the 2017 Checkout National Retail Supplier Awards, winning the Best Store Construction award for Aldi's Ennistymon store, one of the first Project Fresh stores. Aldi.

The city of Aldi Donegal participates in the national partnership between Aldi and FoodCloud, giving daily surplus food to local charities. To date, the store has donated 1,200 meals to partner charities. The Bluestack Special Needs Foundation, one of the badociations that benefited from this program.

Renata Liubertiene, Aldi's Donegal Town Store Manager, said at the reopening: "The redesign of our Project Fresh store is great news for buyers. Its new spacious design makes it a very easy and pleasant shop. "

"Our commitment to our customers is that we will never be beaten for the price and that we will always provide the best value for money. Our Swap and Save campaign, launched in May, aims to remind buyers of the savings that can be generated by exchanging their weekly shop on Aldi.

According to the latest survey of fresh meat in Irish supermarkets, Aldi sells the highest proportion of fresh Irish meat with the Bord Bia quality badurance label. Bord Bia's retail audit of Bord Bia's quality badurance brand revealed that 85% of Aldi's fresh meat product line had the quality badurance mark, giving Aldi the highest ranking of the nine supermarkets and chains of convenience stores interviewed.

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