Cheryl shines in golden costume as she focuses on the range of moderate rent hair extensions after the flop

Cheryl shone in gold last night while she was turning to launch her own range of hair extensions.

The 35-year-old singer was disappointed this week as her single is back in freefall on the charts.

But one thing she can always count on is her luscious brown mane.

And she took advantage of her famous hair last night by launching her Cheryl x Easilocks range last night.

The brand also includes stars of reality TV Charlotte Crosby and Megan McKenna among its ambbadadors.

And last night, Cheryl seemed delighted to join their ranks as she claimed her Instagram influencer value.

She wore a stunning gold suit with matching stilettos for the glamorous launch at the Langham Hotel in London.

Wearing her shiny hair extensions, Cheryl wore the pieces in loose waves.

She finished her outfit with a pair of matching gold earrings.

In the meantime, she would be "humiliated" by the fact that her new single did not deliver the "incredible return" she expected.

The "proud" reality star was once the darling of the nation and could not go wrong – storming the charts and ratings of television.

But now in her second week on the chart, her Love Made Me Do It single reached number 47, falling from the top of number 19.

"Cheryl is humiliated," a source told Closer.

"She is a proud person and challenges everything she does, that's why she tweeted her thoughts."

She added, "She is a strong woman, but she has little fighting in her – negativity is a bitter pill to swallow, and she is so angry.

"She was once the sweetheart of the nation and could do nothing wrong, but she can not come back at this time.

"The recent slamming has hit a nerve.

"She was expecting people to say that it was an" incredible comeback ", but they did not do it and that is waiting for her.

"She desperately wants to know what to do next, she does not know if fighting with a new song or giving up music for a while."

The Cheryl representative declined to comment when he was contacted by Mirror Online.

Last week, complaints about Cheryl's controversial performance on The X Factor exploded overnight.

The singer faced a reaction from fans after her bady routine – which saw her licking her hand and twisting herself on the stage – at the family show.

Originally, 15 people had officially lodged a complaint with the watchdog after shocking the viewers with his hot shots before the turning point of 21 hours.

But then, Cheryl issued an impertinent statement on Twitter – and the number of complaints received by Ofcom tripled overnight.

On Wednesday at 2 pm, the watchdog received 30 more complaints, bringing the total to 45, according to the Daily Mail.

"We have now received 45 complaints about the above that we are evaluating in relation to our broadcasting rules, before deciding whether to investigate or not," said a spokesman.

But Cheryl turned the other cheek, putting the performance behind her as she prepares to sing at Hits Live Radio in Manchester on Sunday.

The little brunette posed for a mirror selfie with her PA Lily England, the videographer Theo and her choreographer Elizabeth McKenna.

"The rehearsals for Manchester #squad," she commented on Instagram.

While Cheryl could produce more seductive dance moves, X Factor's viewers are still shocked by her X-rated antics on Sunday night.

She grabbed her crotch, licked her hand and squirmed on the floor until her new piece Love Made Me Do It.

One Direction star Louis Tomlinson, who is a close friend of his former Liam Payne, was a bit stung under the collar as he looked at Cheryl from the judges' office.

A viewer said, "It's actually a shit … Why did she lick her hand early on …"

"Cheryl licking her tattoo by hand is about as attractive as this performance / song," added another.

A third said, "I just do not understand, Cheryl, can she even sing?

"I do not know if it's the sound or if she can not sing, but it sounds bad," said a fourth.

The producers had to sweat because of his performance, which was very much inspired by his sensual music video for the new song.

The judges seemed impressed and gave him a standing ovation after the show ended.

Last night, Cheryl issued a statement echoing the "shocking and relentless" abuse she faces after performing in X Factor on Sunday night.

Viewers have been targeting it, with some accusing it of being "out of tune" during its energetic routine.

"I do not know if it's the sound or if it just can not sing, but it sounds bad," said a spectator.

But now, Cheryl is attacking enemies and has admitted that her music and performances will "never be for everyone".

She added, "I have left a lot of things lying, but the level of unbalanced negativity towards me in the tabloids in recent days has been quite shocking and I must fix it.

"This level of ruthless abuse should not be tolerated in any medium of life."

She also complains that her "appearance", "size" and "form" were commented on in the days following her return to the stage.

She ended by insisting that she had watched the performance herself and loved it.

"I watched my performance and I loved it!" she wrote.