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Kellogg's introduced a "traffic light" labeling on most of his UK cereals after previously refusing to do so.
Food companies and retailers have been voluntarily using the traffic light labeling system since it was formally adopted by the government in 2013.
The labels indicate whether sugar, salt and fat contents are high, medium or low using the colors red, orange and green, and is based on the quantity per 100g.
Kellogg's general manager in the UK, Oli Morton, said the company had made the decision to adopt this program following a survey of 2,000 people. Consumers said the color-coding system helped them choose healthier foods.
Mr. Morton said, "In simple terms, they said we should change and adopt a colorful solution because they want help in making healthy decisions, we have listened and we are acting now."
The food giant said that voluntary labels would begin to appear on breakfast cereal wrappers made exclusively for sale in Britain, including Coconut Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from January.
The long – term goal is that all products be modified by the beginning of 2020.
Earlier this year, the consumer group Which? called for the mandatory labeling of traffic lights after Brexit.
He warned that inconsistent information about popular breakfast cereals for adults could mislead shoppers about how much sugar, salt and fat they contain.
An badysis of 31 cereals, porridges and granolas carried out by the researchers showed that they could contain more than three quarters of the maximum daily recommended amount of free sugars by an adult – the actual sugar level not being indicated on the # 39; box.
Sue Davies, who? The strategic policy advisor said: "Although this is a very positive move by Kellogg, it should apply to all of the brand's products sold in the UK and Ireland, not just 80% .
"The government should now use Brexit as an opportunity to introduce legislation mandating the labeling of traffic lights as part of an approach based on high food standards and aimed at improving health and well being." -being of the country. "
Dr. Alison Tedstone, Chief Nutritionist at Public Health England, said, "Clear information is the foundation of healthy choices, so we are delighted that Kellogg is adding traffic lights to its labeling on the top of the package. .
"This announcement underscores the importance of helping consumers make informed choices and we hope other companies will follow suit."
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