Apple is pointing to the pop colors for the upcoming iPhone in the fall

Back to the past. That of the pop colors, trademark of Apple since the time of the first desktop iMacs. A commercial strategy that the US company operated in 2013 for the low-end iPhone, the 5C, sold with bright-colored polycarbonate shells, from red to yellow. According to the usual rumors that anticipate new releases, now on an annual basis, three iPhone models are expected to hit the market this fall.

Of these, at least one could be marketed in blue, orange, red, white and gray. There are also three proposed sizes, with prices lower than the 2017 price list. The so-called pop version would have a 6.1-inch screen at a price of around $ 700, while versions 5.8 and 6.5 inches they can rely on the screen with OLED technology, steel finish and dual rear camera, already used by the high-end iPhone. These last two versions are expected to cost around $ 900 / $ 1,000. Meanwhile, Apple is confirmed worldwide in the first place in the sale of smartphones, with the iPhone 8, followed by the Galaxy S9 Plus and returns to third place with the X model.