Prime Day 2018 was the most successful event in the Amazonian history

Also thanks to the extended duration to 36 hours, and despite the problems that arise in the early hours, Amazon Prime Day 2018 was a great commercial success . Sales during the promotional initiative exceeded 100 million, exceeding the previous e-commerce portal peaks during the previous Prime Day and previous Cyber ​​Monday and Black Friday. The most successful product was the Fire Stick TV with Alexa .

"Prime Day offers us a unique opportunity to thank the first-rate members with our best deals" declared Jeff Wilke CEO of Amazon World Consumer. "The lengthening of the term to a day and a half has allowed us to offer additional benefits to our members with unbeatable offers, access to new products and unforgettable experiences that highlight the benefits that only Prime users can have, thanks to many of our badociates ".

For those who missed it, Prime Day a day of particularly interesting offers on Amazon, designed exclusively for subscribers to the Amazon Prime subscription service. In addition to "thank the already registered members", all others can subscribe to a subscription or try it for free for a first period in order to taste the benefits. It is clear that it is also a maneuver to retain users and gain new ones .

Amazon also announced several particularly interesting numbers: the initiative involved a record number of users in 17 different countries, with a record also for new users subscribing to the service. "Millions of Fire TV Devices" were purchased, with Amazon Fire TV Stick with Alexa Voice Remote becoming not only the best-selling electronics device on Amazon, but also the best-selling product in n & # 39; any category of the e-commerce portal.

The top selling products in Italy were: Finish All-in-1 Max dishwashing capsules; the Braun Multi-grooming Kit 9-in-1 multifunction mower kit to treat the appearance of your beard; and the Hoover 2-in-1 Freedom rechargeable broom. Prime Day has also been a great opportunity for small and medium-sized companies selling on Amazon, which have reaped "more than $ 1 billion" revenue, with some stores seeing a 400% daily increase.