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For someone it is an obsession, for others it is only the testimony of a kind of "reverential fear" towards the main competitor: Samsung continues to produce spots where he makes fun, some cases even ruthlessly, Apple and his "followers".
In the United States four new commercials were released last week in which he is targeted iPhone X ]. Not only that, the title of the campaign, "Ingenius", "trolla" poor employees in the shops Apple trying to give answers and justifications, even if cornered by the demands of customers. On the contrary, in one of the four commercials, the poor " genius " comically timed, while at the end of another point, when a customer asks him if he believes in the objective scores of DxOMark (related to the camera), the cute protagonist beats his chest and says that he only believes in the apple ..
Four spots that attack in four different areas: from the absence of the audio jack (to be corrected with a "dongle" or "double dongle" if you also want to charge the device), to the already mentioned quality of photos, pbading by speed and fast charge that can be exploited only by buying other accessories.
Perhaps Samsung exaggerate in teasing, but in the US it is a consolidated practice that type of "aggressive" advertising towards direct competitors. The last word for you.
Writer for more than a decade, pbadionate about sports, history, technology and new media. She likes to travel, she chose to live in Spain for years, although she does not deny her origins in Campania.
Fascinated by Apple and by the way the "apple" has changed the way we live technology, it still manages to fully appreciate and its many facets.
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