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If, a few months ago, we said that a French phone company, inexpensive, could get in a month more than 300 thousand activations of new SIM, probably nobody would have weighed our words . However, it can be said that at this particular stage in mobile telephony, where the most noble telephone companies have adapted to the new monthly rates, users have decided to act overwhelmingly : to find paying 14 -15 euros, compared to 10 euros typical tariffs of 28 days, obviously disturbed many users Smartphone and we must recognize that Iliad, the new French society [VIDEO] arrived on the Italian market at the beginning of June, was able to use an excellent strategy, by launching a really advantageous promotion: € 5.99 per month offering unlimited minutes, unlimited SMS and 30 gig of 4G internet browsing
Iliad, in a month more than 300 thousand activations [19659004] A strategy well reiterated, given that the French company has an average of 10,000 activations of new SIM cards per day, for a total of 350 00 0 new SIM cards and therefore new customers. We had already tried Kena Mobile virtual operator just like Iliad, to promote already since last year a special rate at 5 euros per month, with 1000 minutes, 50 sms and 20 gig of Internet browsing in 3G, but it has not been very successful, probably because Internet browsing in 3G is not ideal for smartphone users who prefer to surf in 4G. A boom of activations, that of Iliad, which can be slowed down by Ho-Mobile Vodafone's new virtual operator based on the network of the English company. But why this resounding success of Iliad?
Iliad, a success not really unexpected
The reasons why we have partially described them before: the price badociated with the offer is really cheap, even if many users complain [VIDEO] of the receipt of Iliad based on the Wind-Tre network.
Another reason is certainly the excellent strategy of Iliad, to launch a profitable promotion given the high prices of other telephone companies: the adjustment of monthly rates by the telephone companies the Noblest has inevitably led to increased costs for users, who at the first advantageous offer of a company, although new to the Italian market, have activated the new sim. We do not know if Iliad will continue this increase in activations, considering that the most famous telephone companies are launching interesting reconquest offers at prices very close to theirs. It remains no less than 120,000 Wind-Tre users switched to the French company this month, 70,000 activations are from Tim's old users and about 80,000 are from old-timers Vodafone users.
This article has been verified with:
- https://www.macitynet.it/iliad-italia-conquista-10-000-utenti-al-giorno-sono-tre-gli-operatori-piu-colpiti/
- https: // www. wired.it/economia/business/2018/06/29/iliad-italia-numero-clienti/; http://www.iliad.it/
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