Apple Piazza Liberty in Milan, the inauguration is tomorrow



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The time of opening has arrived: tomorrow, July 26, the new Apple Store on the Freedom Square in the center of Milan will begin operations giving a new life squared homonym. The project includes a large public square and an underlying store, bringing for the first time in Italy the latest concept of retail design of Apple.

A short walk from Corso Vittorio Emanuele, one of Milan's busiest pedestrian streets, visitors will see a spectacular glbad fountain that serves as an entrance to the store and a background to the grand amphitheater outside. The square, covered with Beola Grigia, a stone often used in Milan, will be open to the public 24 hours a day and will host special events throughout the year, surrounded by 14 Sunburst Gleditsia trees planted in the area.

  250718 ApplePiazzaLiberty 2 thumb [19659004] "Apple Liberty Square is the best expression of our vision of Apple stores as modern meeting places," said Angela Ahrendts, senior vice president of Apple Retail. "In a city so rich in art history, in entertainment and creativity, it's an honor to create a space where everyone can inspire to learn, create and connect with his or her entourage. " </p>
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<p>  Read also: Apple, the new store in Milan will be spectacular! </p>
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<p>  Apple Piazza Liberty will also host the <strong> Today at Apple </strong> free sessions that follow each hour on topics such as photography, film, music creation, programming, more, which aim to stimulate creativity of all participants. Subscriptions are already available at apple.com/today. <strong> In September, the store will also host the Milan series </strong> a special one – month – long series, during which 21 local artists will share their vision of Milan 's creative future. </p>
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"Working in one of the historic squares of Italy is both a great responsibility and a wonderful challenge," said Jony Ive, head of design and development. # 39; Apple. "We have combined two basic elements of the Italian piazza: water and stone, adding a glbad portal that creates a multi-sensory experience for visitors entering the store through a waterfall that seems to envelop them. "


Tom's Consiglia

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