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Apple is expected to unveil three different iPhones in September and the new lineup will include a cheaper model. According to the badysis company Baystreet Research, the cheapest iPhone will not come with the other two more expensive brothers for a very simple reason: Apple wants to avoid cannibalization in the line iPhone 2018 . fears that the simultaneous release of the three models affects the sales of the iPhone X and the iPhone X Plus since most buyers would choose the most economical configuration.
Analysts argue that "A phased launch will support the most expensive OLED variants in September and October and allow for separate marketing cycles for OLED and LCD devices."
Double-edged Sword
Although this strategy may make sense, it is the risk that it turns out to be a double-edged sword for Apple. Keeping the most profitable model, sales of premium configurations can actually be increased, but at the same time, it could also cause a considerable number of customers to delay their purchase until that particular version is sold.
The iPhone this year will be based on the design introduced by the iPhone X, using Face ID and a notch instead of a Home and Touch ID button. The less expensive version, however, will use u no LCD instead of OLED and could also be launched with a single camera and without 3D Touch . A list of about 749 euros is expected
As with any new Apple product, all the official details are completely secret, so it remains to be seen if this is really the strategy that the company wants to adopt or not.
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