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Summer 1958. A gentle breeze touches the coast of Capri, caressing the hulls of luxurious yachts moored at the harbor. On the pier, the exclusive 500 Jolly, better known as "Spiaggina" awaits its illustrious guests to accompany them in the sparkling nights of the "Dolce Vita".
Summer 2018. Just in the day of the anniversary of Fiat 500 the legendary "Spiaggina" returns to elegantly navigate the most renowned European venues. The Fiat brand presents the new special series 500 "Spiaggina & # 39; 58" made in limited edition of 1.958 units, in tribute to the birth of the first "Spiaggina", characterized by refined design elements and a rich endowment
This is the first of two tributes that Fiat devotes to its icon on the occasion of the anniversary of the legendary "Fifth" and the 60th anniversary of its first special series, the unforgettable 500 spiaggina of 1958, which has become an undisputed symbol of the "Dolce Vita". Celebrating the double anniversary, it is also remembering the secret of his eternal youth or the ability of Fiat 500 to renew itself continually, even through special editions, without ever losing its identity. And for this double anniversary, the Fiat brand has also created a second "gift": an evocative video that "flies" on the notes of the timeless song "In blue painted blue" of 1958. The protagonist is obviously the new "Spiaggina" 58 "
Luca Napolitano, head of EMEA brand Fiat & Abarth, explains the initiative:" The new "Spiaggina" 58 "is our gift to 500 for his birthday and for 60 years of the "spiaggina", a real "time machine" full of "quotations" of the Dolce Vita, as evidenced by vintage logos and circles, the white beauty line, the body exclusively Cabrio and two-colored interiors. And then, a special color dedicated to her: Azzurro Volare: a name and a color that brings us back to the "58", and precisely to this Sanremo from 1958 where a young Domenico Modugno sang, with Johnny Dorelli, for the first time "In blue painted blue", the famous song also known as "Volare", which would become the c
In addition, two other excellences of Made in Italy – the creative center of Lapo Elkann and the # 39th workshop Pininfarina – who made on a Fiat 500C celebrate the double anniversary. , the fascinating showcar "Spiaggina by Garage Italia", characterized by unique and refined solutions that reinterpret these unique years in a modern key.
Lapo Elkann, President and Creative Director of Garage Italia: "Love at first sight, of those who fulminate the soul and the heart.These are the feelings that I feel every time I look at a 500 and j & I drove a child, immediately fell in love and grew up, I wanted to be reborn, and I am happy that its revival can bring to life this dream and these magical years of the economic boom and the Italian joie de vivre. Since 2007, year after year, I have always customized them for me and with the opening of Garage Italia, we have been able to design a multitude of unique versions that have confirmed the versatility and the great relevance of this vehicle which, today. Yet again, is one of the most loved brands in the world.It's been 11 years since the 4th of July 2007 is the day of its rebirth and today, with Garage Italia, I wanted to celebrate and renew another wonderful icon it alienne, design and design with my Style Center Garage Italia's Spiaggina, realized with the valuable technical and technical contribution of Pininfarina and the support of the Fiat brand. I am proud of what we have done. And I'm proud to have done it in Italy, with Italian companies promoting our beloved country all over the world. I'm sure this car will come back to dream, dream and interpret the joy of Italian life that the world has inspired for generations. "
" Creativity and Feasibility, Technology and Crafts: Pininfarina's distinctive elements in the service of a new icon of Italian design and craftsmanship – says Pininfarina CEO Silvio Pietro Angori. – The Spiaggina is an experience that allows Pininfarina to once again demonstrate its ability to design and its natural vocation for the creation of unique and exclusive models. Pbadion and attention to detail allowed the founder Pinin Farina to create Eden Roc for the Agnelli attorney in the 50s. The same qualities led Pininfarina today in the development and construction of the Spiaggina from the configuration defined by Garage Italia on the basis of the Fiat 500C. The Spiaggina is also an encounter between companies and men who, as an aesthetic object and industrial product, have made a mission. "
The new Fiat 500 special series" Spiaggina & # 39; 58 "[19659010] Fiat's first tribute to the double anniversary is the new Fiat 500 special series "Spiaggina & # 39; 58" produced in limited edition in 1958 units and available exclusively in cabrio configuration, to fully enjoy the beautiful season and the charm of A story engraved in the memory of each of us. As it suits a diva of the "Dolce Vita", the new special series is "dressed" in a splendid livery Blu Volare, with a beige hood embellished with the white beauty line and 16 "alloy wheels in vintage design. Chromatic exclusivity enhanced by other distinctive elements, such as the side molding with the 500 logo, the chrome caps of the mirrors, the vintage logos and the elegant chrome text "Spiaggina" 58 "to the l & # 39; 39, back as the "signature" of the latest creation in the Fiat house.
The same clbad and elegance characterize the interior that shows original and authentic choices. From the dashboard that takes the exterior color Blue Volare while for the seats was chosen a refined two-tone, with gray striped seat and ivory top bezel. The specific environment and the steering wheel on which stands out the vintage logo complete the refined ambience. In terms of connectivity, the new special series "Spiaggina & # 39; 58" offers the best of technology: the touch screen Uconnect 7 "& # 39; HD LIVE with Apple CarPlay predisposition and Android Auto compatibility is the standard TM in addition to the browser with Tom Tom cards and DAB digital radio. The 7 "TFT screen, the widest in the category, automatic climate control, rear parking sensors, height-adjustable seats and storage pockets at the rear of the car. front seats are also standard features. Finally, the 500 "Spiaggina & # 39; 58" can be equipped with petrol engines 1.2 of 69 hp complying with the new Euro6D homologation
The Fiat 500 collection even richer and exclusive
With the special series 500 "Spiaggina "58" expands the Fiat 500 collection, which already includes many special editions that have followed one another over the last 11 years, and Fiat 500 has always been a "trend-setter" which, without ever losing its identity, has reinterpreted by linking to iconic brands – from fashion to luxury, from art to sport – creating unique versions with which to explore unusual territories for a city car, among which we remember fascinating editions Diesel, Gucci, GQ and the recent collection, in the world of fashion; the extraordinary Riva and Abarth Rivale, in luxury yachts; the original birthday and 560, to celebrate the origins of the invents ur, and finally the 500 Mirror, on the territory of millennials and connectivity. And today the witness goes to the splendid 500 "Spiaggina" 58 "with which continues the history of the Fiat House icon
Launched in 1957 and established over the years As a symbol of mbad motorization, the Fiat 500 experienced a second renaissance in 2007, when the new model quickly became a global phenomenon. This is demonstrated by more than 2 million copies sold in more than 100 countries worldwide, with 80% of volumes being produced outside of Italy. A success that has allowed the 500 * to be the number 1 in Europe in its segment since 2013. Results confirmed over the first 5 months of 2018 with 10 leading countries (United Kingdom, Spain, Belgium, Switzerland, Portugal, Austria , Slovenia, Hungary, Bulgaria and Croatia) and presence in the top 3 in 6 other countries (Italy, Germany, France, Sweden, Slovakia and Romania). Growth that does not stop because, once again in the first five months of 2018 and its eleventh year of life, the 500 has again broken its records with more than 93,000 units sold in Europe, scoring the best five months
Heir to a symbol of the "Dolce Vita"
Just a year after its launch, which took place on July 4, 1957, the Fiat 500 becomes a real object worship with the debut of its first special series: the 500 Jolly, better known as "Spiaggina". Created by Ghia Carrozzeria on the basis of the Fiat 500, then on the Giardiniera versions, the exclusive car was produced between 1958 and 1965 and sold in Europe, the United States and even South Africa. With a double price compared to the normal version, the special sea edition has conquered the most influential personalities of those years – including the owner Aristotle Onbadis and actor Yul Brynner – who have chosen to be the most famous of all. to embark on their yachts or use it as a "golf car" in their prestigious fields. A Jolly 500 can even be seen in the personal collection of President Lyndon B. Johnson's vehicles.
Among its peculiarities the lack of doors – only around 1965 were used a few thin chains – although the most innovative aspect of its design is represented by the chrome pipes that distinguish the bodywork, on the sides and on the upper part, on which rested the protected curtain from the sun.
Equipped with the air-cooled twin-cylinder 22 hp, the Jolly 500 reaches a top speed of 105 km / h
There are so many details that make unique the latest achievement of Lapo Elkann's creative center, the show car has a nautical windshield lowered and the corked cargo flooring with a model that incorporates the slatted design of the teak floors of luxury yachts.
The two front seats have been replaced by a custom bench that recalls the typical model of cars from the 60s, embellished with the Foglizzo Leather upholstery in white and blue ra leather, with leather upholstery. ; waterproofing. Finally, the chrome finishes of the handles, mirrors and nails of the new Fiat 500 Vintage 1957 alloy wheels make Garage Italia's Spiaggina shine in the sun
From showcas to production, the pace will be short. The car can be booked and personalized with all the customizations featured on Garage Italia's unique garage, which offers the option of replacing the standard front windshield with the nautical bbad cabinet that equips the showcar. The production car can be equipped with all the engines currently available in the Fiat 500 range. Information available on the Fiat website, on the qualified Fiat network or directly from Garage Italia.
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