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How is life after the million? At the end of May, when Iliad Italia was presented to the public, Benedetto Levi, twenty-nine general manager chosen by the French to lead the Italian Alps Group, had not responded. He had postponed the appointment. "We will talk about it when the time comes." And now the moment has arrived: the millionth simulation has been sold "decidedly earlier than expected by word of mouth," says Levi, commenting on the new offer and Iliad unveils the future. "We are going to extend our offer by booking an additional 200,000 users, starting today.Although for these, the offer will remain valid forever." The response from users so far has been very positive and we decided to continue, allowing to subscribe to such a generous offer. "
Between shows, machines of truth and problems
The announcement was made in a logic of the spectacularization of the content, with a direct on Facebook, in which Levi, attached to a machine of truth, according to the principle of "honesty and transparency" so dear lately, answered the questions asked by a medical anthropologist -Legal, among "Do you like the voice of the Iliad answering machine?" With the curtain attached; "Do you develop a smartphone app?" Not for the moment; "Have you solved the problems of homelessness in Spain?" Yes; "Is the sun outside?" Yes. "We have nothing to hide," says Levi, commenting on the latest news. But the problems of this first month and a half are not lacking, as have highlighted the many comments of users under the video. Delays in deliveries, difficulty to activate new users. Up to more concrete problems like sims connected to IP of French origin that made it difficult or impossible to access these services and platforms (such as RaiPlay or different web banks) that provide a filter based on geographical position. "We have updated our databases and IPs are being updated," says Benedetto Levi at Corriere della Sera. Even the last problem ("continuous resolution") found by users should not be underestimated: many numbers under the 4G network can not be contacted by certain numbers. As Iliad explains, being a startup (which can still rely on Xavier Niel 's French parent company) justifies the various problems encountered this month: "We have just arrived", but that' s the way it works. it is precisely in its "lean" structure that the group recognizes its strength: "We are young: we can count on simple and quick processes to identify a problem and solve it as soon as possible".
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Iliad arrives, the market fits
Advertising "knot"
Levi seems immune even from the decision of the grand jury of the institute d & # 39; Self-discipline advertising that defined Iliad advertisements not exactly transparent, accusing the operator of "misleading advertising and unfair business practices". The node is the reference to the 30 gigabytes in 4G +, a coverage that according to the Authority, no operator can guarantee. "We never said we could guarantee 100% coverage in 4G + – Levi- emphasizes. We have coverage all over Italy but in 4G + only where it is present and available. However, the slogan says "30 gigabytes in 4G +, unlimited minutes and SMS, at 5 euros and 99 per month, forever." "We will make the message even clearer, ensuring" if possible "4G + coverage. But we will not reverse our advertising campaigns.
Infrastructure
When we start talking about numbers, Levi hides behind a "we can not spread some numbers, we are part of a listed company," as he had already done when presenting the new operator. Confirms the one billion investments for the Italian market, but does not go into more detail on how much has already been spent or how much will be put on the table soon. "We will continue to invest primarily in network infrastructure and the distribution channel, strengthening our points of sale," he says. Confirms the willingness to participate in the auction for 5G frequencies. As for the network, Levi points out that the process of moving to a 100% owned infrastructure (for the moment, it relies on the Wind Tre network) is long and "pbades complex agreements", but the schedule does not make any difference. is not known. Not even on the breakeven point, which will come with a 10% market share (now equitably split between Tim, Vodafone and Wind Tre at 30% each). Forecasting on times? Not received
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The Report
For Moody's that today published the report "Italian Mobile Operators Feel Iliad, Iliad's Newcomer", will earn a market share of between 5% and 7%, "but prices will drop much more difficult to reach a share of more than 10%." The impression is that here and now is for the moment the dominant thought, also confirmed by the desire not to hear with the media for the content (as did Iliad France last year by acquiring 20% of the CbadPlay streaming platform), as well as the desire to focus solely on furniture and not to enter the fixed market: "We continue on this path, we focus on some clear elements: transparency of quality and customer service ". In short, the revolution began. But to understand where it's going, for the moment, we can not know.
July 18, 2018 (change July 18, 2018 | 18:39)
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