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The advertising campaign of Iliad is misleading. This was stated by the IAP, Institute of Self-Discipline Advertising, after accepting the complaint brought by Tim and Vodafone [19659002]. In recent months, since the French company has landed in Italy with cheap offers, everything has happened: reduced rates by different managers, significant technical problems of the new operator and many strategies implemented by competitors to fight this and own Iliad-mania
This time, however, the charge is very heavy. The finger pointing by the two Italian leaders against the new arrivals is the advertising slogans which have been developed in particular with the Ddb agency, famous for the theme of truth.
The place in question, in fact, founds all the fact that Iliad would represent the truth unlike other telephone companies.
Iliad's advertisement was found to be "misleading"
Television advertising was beating and as a result, it got a broad public response. The commercial message included phrases such as: "Choose the truth, choose Iliad" – "#RivoluzioneIliad" – "30 gig in 4G +, minutes and unlimited SMS, at 5 euros and 99 [VIDEO] by months, forever, and for real ". All this did not please tim and vodafone to the point of having requested the intervention of the jury, which in turn, after a careful badysis, forced the French manager to block the advertising campaign
Among the reasons for this decision, the violation of Article 2CA is reported because coverage in 4G Plus is promised in Italy, but without specifying the details, because it There are very few places favored by such sophisticated coverage.
Equally disputed is the lack of clarity regarding roaming in European countries. Obviously, Iliad's answer came immediately, defending himself by saying that the messages conveyed in the advertisements are correct and transparent. Moreover, according to the company, they did not expect these behaviors from rival managers; Iliad, in any case, announces that he will use this opportunity "to further explain the transparency towards the customers" and of themselves.
Despite the fact that the complaint was accepted, the negative effects on Iliad will be almost nil, because the advertising campaign was already over, even if recently. Indeed, the new French manager decided to counter Tim's complaint, accusing him in turn of misleading advertising because the spotlight of the Italian incumbent operator reports the concept that wherever you are, you will have a cover in 4G Plus.
This article has been verified with:
- https://www.tuttoandroid.net/iliad/iliad-cessazione-campagna-pubblicitaria-vero-falso-590038/
- http://www.engage.it/campaign/iliad-spot-ingannevole/ 154069 # 2sIXTqmX1C5dEcXQ.97
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