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NEW YORK Speed and performance. These are the two keywords that, better than others, describe the new flagship product of OnePlus, the 6T. Presented in New York at an event involving the worldwide user community, directly involved in the enhancements that characterize the new model, which follows a few months the OnePlus 6, which has already screened the Pete Lau brand and Carl Pei in the top5 among the mid-range Android models. Or at least, they say.
"Unlocking speed" is, in fact, the slogan used for launching the 6T which captures, as the saying goes, two pigeons: the "unlocking" with the fingerprint directly on the Amoled 6.1 screen. is the other big new 6T, in addition to Qualcomm's Snapdragon 846 processor, which ranks it among the most "responsive" and fastest on the market.The novelty is also the "notch", which becomes a small drop on the front of the screen, hosting the powerful camera.
Improvements also in the photography sector, with a new "Night Landscape" mode, also implemented in 6, and the Portrait function that develops the new Studio Lightning, with an artificial intelligence that identifies the face, badyzes the context and selects automatically the best way to take the best photo to improve the subject to represent.
Usually, during the presentations, there is a contest to compare the new model with its competitors: OnePlus is limited to indicate that the game is the "sector" best suited to users of the new 6T, with a much more stable rate the Galaxy Note9. from Samsung, while at the performance level the comparison presented is with Google's Pixel2 with, in fact, better performance.
The OnePlus 6T rear cameras are capable of capturing 4K video at 60 frames per second, with Super Slow Motion 1080p, 240fps / 720p and 480fps resolution. Google Lens is included as standard in the user interface. Another big improvement is the range of the battery, which goes from 3300 mAh on 6 to 3700 mAh, guaranteeing nearly 24 hours of use. We still talk about speed: thanks to the fast charge, the 6T recharges completely in half an hour. Just to make room for the bigger battery and to unlock the footprint under the display, the "chin" – the bottom space of the phone – and the headphone jack have been removed, with the new "bullet" headset that costs about 19 dollars, with a "luxury" version of 69 euros.
A Copernican revolution is the decision of OnePlus, who until now has lived by word of mouth and online sales – with amazing results – 2.5% of the market in just 4 years since the launch of OnePlus One – partner with T-Mobile, which will allow OnePlus to enter 5600 stores in the United States. In Italy, Mediaworld will distribute the 6T for the first time in physical stores. Two models on sale: the Midnight Black with 6 GB of RAM and 128 GB of memory at a price of 539 euros. The top, Mirror Black with 8 GB of RAM and 256 GB of memory) costs 639 euros. Between the two colors of 8 GB of RAM and 126 of memory of 589 euros.
"I want to focus on the product – said Pete Lau enthusiastically during its first presentation in English – that's why I wanted to be the product manager of OnePlus, we want to improve with the support of our community." OnePlus 6 sold 1 million pieces in just 22 days, thanks to word of mouth and online sales, creating a community of enthusiasts for what some US magazines have defined "The best smartphone of the moment." Will the new strategy change pay off, further boosting the Chinese start-up, among the few companies that have the positive sign in a second part of 2017 that saw the smartphone market lose 3%?
Last updated: October 30, 00:27 © RESERVED COPY
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