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The Casa del Toro extends its presence in Italy by inaugurating Lamborghini Roma the new exhibition hall of the capital which is added to those of [19459004MilanBolognaandBergamo. Born of the partnership between Automobili Lamborghini and the Gruppo Automotive the new dealer of the House of Sant Agata Bolognese is the result of the constant growth of the brand capable of scoring record commercial results , as shown by the 100 cars delivered in Italy in 2017 which translates into an increase in sales of 56% compared to the previous year. The first half of 2018 was distinguished by the excellent reception received by the new Lamborghini Urus SUV which adds to the appreciable results achieved by Aventador and Huracan.
The rosy situation in which the Lamborghini brand is currently showing other margins development and improvement. The open shoow hall in the Eternal City is also the first point of sale of Casa del Toro in central Italy and is added to 150 Lamborghini dealers present in 50 countries . The Roman showroom is located in one of the most exclusive areas of the capital, or Via Leonida Bissolati 62 in the center of the elegant district of Dolce Vita.
Lamborghini Rome can count on a total area of 200 square meters which develops on two levels . On the ground floor we find the reception and the room where the guests are greeted, the exhibition space of the different products, a video wall for the projection of films and of course the corner dedicated to the Automobili Lamborghini Collection. On the floor are the executive offices and the salon Ad Personam with car configurator . In this last space, the most demanding customers can enjoy a display of samples of finishes, where it is possible to physically touch and match colors and materials to uniquely customize their supercar. .
The new Lamborghini Rome showroom was officially inaugurated by Rolando Cellitti CEO of the automobile group, Fulvio Nobile General Manager of Lamborghini Roma and Stefano Domenicali CEO of Automobili Lamborghini. "The opening of a Lamborghini showroom in Rome is a fundamental milestone for us, both in terms of branding with a prestigious showcase in the capital of Italy, that 's the best in the world. in terms of business development with the arrival of Urus. – These are the words expressed by Domenicali who also added – The success of our new model goes beyond the most brilliant expectations. "
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