[ad_1]
There are cars that have come down in history for their success, others for what. they represented. This is the case of Maserati "Eldorado" in 1958 the first car in Europe sponsored by a brand unrelated to the world of automobiles, that, indeed, Eldorado ice cream. A real revolution for the time, which opened the doors to new lenders.
First example of modern sponsorship, where the car took the colors of the partner company by abandoning the traditional color that the Federation badigned to each country, today celebrates its 60th birthday. The car was ordered to Maserati by the Commendatore Gino Zanetti owner of the ice cream industry Eldorado, who wanted to promote the brand internationally. The Maserati 420 / M / 58 4203 chbadis, was therefore entirely painted in creamy white instead of red (color of Italy competing), two black Eldorado writes appeared on the sides of the badpit, while other two smaller ones found space on the nose and under the little baffle that served as the windshield, with the smiling cowboy logo placed at the center of the nose and sides of the nose. Rear wing. On the long silhouette of the "Eldorado" also found the name of the driver destined to bring him into the race, Stirling Moss former Maserati official pilot
The Maserati Eldorado perfectly restored in its original white livery and part of the Panini collection, is now in Modena. A beautiful Indy type car to admire, with a V8 engine of 4 190 cc and 410 hp, a 2-speed manual transmission, an aluminum body and a top speed of more than 350 km / h.
Source link
