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Microsoft aims to regain the trust of its consumers. Recently, the Redmond home intrigued users who began to wonder if the software giant would not become another IBM. In fact, over the past two years, Microsoft has eliminated the Groove Music service, scrapped Kinect, removed its portable Microsoft Band and decreed the death of Windows Phone. Even Cortana has not had the desired success and Hololens, as impressive as it is, has remained a niche product for companies. Two years that have created some disaffection among consumers. However, Microsoft has a clear plan to regain consumer confidence.
A ZDNET report shows how the software giant would learn from its mistakes and that company executives would share their new strategy with partners at Inspire this week. According to the source, Yusuf Mehdi, Microsoft executive, will present the project " Modern Life " aimed at regaining the trust of customers. The source also reports that the software giant's project would focus on productivity. Microsoft will refer to "professional consumers" also known as prosumer . These are customers who buy high-end devices that are typically used at home and at work. The Redmond house will focus a lot on the products of the 19459004 Surface line to bring these figures together, as on the last Surface Go. Also Cortana will be improved and will come soon on more products like smart speakers.
In addition to hardware, Microsoft will also focus on applications and services to regain consumer confidence. Solutions like, for example, the Your Phone app for Windows 10 that allows users to interact more easily with their Android and iOS devices. The central role will also have all these applications that Microsoft has created to provide its services on both the Google platform and on Apple's platform.
The software giant will also bet a lot in the video game industry. Plus, Xbox is one of the most important brands in the business. In this regard, the Redmond home has already announced significant investments to create exclusive games for its Xbox consoles. The Redmond House is also working on streaming games and a new console will arrive in 2020.
The success of this project will be achieved if Microsoft is able to listen to the needs of its customers, what it is already doing in the development of Windows 10. If Microsoft manages to refine its strategy, the company could come back to offer this "magic" that is no longer able to offer for some time.
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