Milan opens the new Apple store in Piazza Liberty

A scorching heat and an infinite wait. The adventure of Apple Piazza Liberty, the flagship of the Cupertino brand of Italia that arrives as the country's seventeenth store, has not started in the best way. The official opening (opening of the doors at 17h) with a crowd of customers lined up for hours, and even the counting in chorus seemed out of breath, in the end an ovation: perhaps more liberating for the end of the odyssey only for the opening joy. To accommodate customers, a team of 230 employees, many of whom work in Apple stores around the world, hopes to reduce initial inefficiencies.

After two stairs leading down, you arrive at the store. The "Avenue" as interactive "showcases", with a photographic tour, where Apple products and services bring music to life to creativity, applications, photography and more. In short, like the other stores in the world. In view of the latest products, including iPad, iPhone, Mac, Apple Watch, Apple TV, AirPods and iPods ready for customers to try them.

First customer to enter – and for the first time for his tenth time – Alessandro Citton di Spinea (Venice) apple openings dog (16 out of 17 stores) who spent the night in front of the store door . The smallest visitor? Just four months. Not even for him was a minimum of refreshment.

It took four years of work for the result that is pure design, both on the outside and on the inside. An amphitheater located a few steps from the Duomo with steps leading to the shop, below the level of the square, built in a local Lombard stone, the gray beola (3500 square meters and more than 80 000 pieces of stone). All to meet the aspiration of Apple to marry the place as a meeting place in a modern way and put the water together. "We have combined two fundamental elements of the Italian square: water and stone," says Jony Ive, chief designer of Apple. "We then added a glbad portal that creates a multi-sensory experience for visitors entering." 19659002] A transparent glbad fountain of eight meters high that serves as an entrance to the store through two walls of water and a large outdoor amphitheater background with the lower fountain, consisting of 6 rows of waterfalls which light up according to the light of the day.

The place will be open to the public 24 hours a day and will host special events throughout the year, Today at Apple, with free photography, film, music, cinema.