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It is known for some time, the historic Taiwanese brand, HTC is experiencing a revenue crisis. The decline has been going on for years and all efforts to reverse this situation do not seem to have been successful. The last published report shows once again a red mark and is particularly heavy. One speaks of a minus 67% compared to June to 2017 .
The figure is so serious also because the company's new flagship was recently launched and we would expect sales to increase for that. He went from an income of 225 million to one of 72 million . In general, it is a fall from 58% compared to second quarter of 2017 .
Hard times too difficult
HTC does everything not to be cut off from the smartphone market, indeed not to miss precisely at this stage. It was not long ago that they were fired 1500 employees who accounted for a quarter of the workforce for the manufacturing department.
Unfortunately, this is not the first long-standing brand to have any remaining problems these days. The glories of a few years ago seem to have disappeared, when the company was able to offer smartphones for each price range and even for multiple platforms. A memorable phone had been produced just now, even those who should push the company to breathe a sigh of relief, they do not seem up to it. The new lighthouse, the HTC U12 Plus has for the moment not received the expected reception. The positive side has them, but the price turns out to be too uncompetitive.
If things do not change, we might not hear about this brand for a while.
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