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Apple App Store is 10 years old: it was launched on July 10, 2008 and had only 500 applications in the catalog. The Cupertino digital store represented a cultural shift for the use of content and generated a new economy, that of the application and developers to whom the company co-founded by Steve Jobs in those ten years of life has detached a check for 100 billion dollars. Currently, the App Store has 500 million visitors a week.
"In its first decade, the App Store has exceeded our wildest expectations: innovative applications that developers have devised, to the way customers have made the application part of their daily lives. it's just the beginning – we can not be more proud of what the developers have created and what the next 10 years have in store, "says Phil Schiller, senior vice president of Apple , Worldwide Marketing.
The challenges of the App Store there is Augmented Reality (AR). In 2017, Apple introduced the ARKit 1.0 platform and the iOS operating system has become an important hub for this technology: today, more than 3,000 applications support augmented reality on the App Store , also entering into agreements with Lego.
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