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WhastApp will insert advertisements: the most feared day has arrived. In a comment on several articles, the vice president of WhatsApp, Chris Daniels, confirmed that the famous email application will place advertisements:
"Yes, we will post ads in Status and this will be the primary mode of monetization for the company and an opportunity for other companies to reach WhatsApp users."
We have known for some time that Facebook is campaigning for the monetization of WhatsApp, acquired at a high price years ago. A news that encourages the contestant's supporters of the app to seek the excellence of WhatsApp, telegram, which remains free (and super secure in terms of privacy).
A project studied for years
The co-founder Brian Acton – who left the company in 2017 – recently said that Mark Zuckerberg he reportedly planned to insert advertising into the instant messaging system even before the completion of the 2014 negotiations, with a record price of $ 19 billion.
Those who have been using WhatsApp for several years remember that before the acquisition, the application had to be billed a dollar a year (89 cents, in Europe). Since it's become free and it has dramatically increased the number of users, Facebook has been considering different approaches to monetize with WhatsApp.
Ads better than paid subscription
The range of options included inserting ads, selling data badytics and inserting a commission after a certain number of sent messages.
READ ALSO: Agreement between Google and WhatsApp to save photos and messages without taking up space on Drive
Daniels' comments suggest that the path taken is the first to be considered, that of inserting ads into the status.
READ ALSO: Facebook is trying to monetize WhatsApp by charging companies that do not respond immediately to messages
We still do not know the date of the introduction of the announcements: some reports say that they will be operational from the beginning of next year, but for the moment, this does not happen. is only a matter of time.
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