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This week I visited the LG Exploratorium, a state-of-the-art space filled with all kinds of interactive tech experiences located on the company’s New Jersey campus. On display, and the real reason I came to the Exploratorium, was the LG Signature OLED R. You may know it best as the $ 100,000 Magic Rolling TV.
Tom’s Guide has seen versions of this flexible set before, most recently during CES 2019. But this is the first time I have witnessed it in action, and among the first times the LG Signature OLED R was presented as a complete product available for purchase.
finally checking out the LG Signature OLED R – aka the rolling TV – in person. can someone lend me $ 100,000? @LGUS pic.twitter.com/MJl9s08s5vAugust 5, 2021
Who exactly is willing to spend six figures on a TV remains to be seen. When I told her what the TV does and how much it costs, my mom suggested that J.Lo might want one. I thought Richard Branson could buy about two rolling OLEDs for each person who buys a Virgin Atlantic space flight ticket.
Do not mistake yourself. If I had that kind of money, I would absolutely invest in the LG Signature OLED R. I don’t think I would tire of watching the 65-inch screen roll out of nowhere, just with the press of a button. . If you’ve ever considered your TV to be an eyesore, this set gives you the option of just putting it away.
At first, I was hesitant to hold the TV remote and requisition roll control. But after a few surges, I fell into a rhythm.
LG Signature OLED A: What do you get for $ 100,000?
Neither flexible OLED screens nor motorized lift TVs are new, but LG’s OLED R unrolls in a compact compartment designed to look like a decor I would actually like in my home. The compartment also contains a virtual Dolby Atmos sound system, which means you can save some dough on a soundbar if the $ 100,000 puts you back too much. Fortunately, the full HDMI 2.1 bay and the latest webOS software don’t cost more either.
Navigating the interface was familiar to me, as I tested the LG G1 OLED TV with OLED evo just a few months ago. I still prefer the older version of webOS, which lets you browse apps without interfering with what’s currently enabled. But the online view of the LG Signature OLED R – a neat frame in which the screen only partially unrolls to reveal an input toolbar, photo gallery, or simple clock – offered a redemption.
While we don’t have any exclusive lab test results on the Rolling OLED, it appeared competitive based on anecdotal visualization. LG said the performance was similar to the latest C Series set, the LG C1 OLED TV. With a retail price of $ 2,499, the 65-inch OLED C1 is 1 / 40th the price of the Rolling Wonder. The image on the OLED R is better at least as good as the company’s most popular set to justify the cost.
Pricing jokes aside, I bet you’re wondering about sustainability. The screen that rolls up and unfolds, over and over again, would apparently emphasize the glass bonded to the OLED layer. There are several points of failure, between moving parts that stop moving smoothly or begin to show damage due to the stresses of daily use.
However, the OLED R is rated at 100,000 deployments, which LG estimates 20 times per day for 20 years. For what it’s worth, I myself saw no reason to worry during the last practice session. It rode smoothly several times, and it was never less amazing to watch.
LG Signature OLED R: Outlook
For now, the signature LG OLED R is available to order for $ 100,000. It is only available in the 65 inch version with no promise for more sizes. LG also declined to comment on how many of these TVs it plans to sell, but said rollable OLEDs are built on an exclusive line with proprietary materials.
For now, it’s a revelation to see the cutting edge technology fully functional. I’m not going to order the LG Signature OLED R (unless someone has $ 100,000 to lend me, preferably interest-free), but as we’ve seen with flex phones and even other TV tech which are now common, it is expensive in the beginning until the manufacturing becomes more efficient and then who knows? Maybe we commoners will all have rolling televisions in our living rooms.
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