BRICS Media Must Conduct Interpersonal Conversations



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Mokonyane was speaking Thursday on the second day of the third BRICS Media Forum at the Westin Hotel in Cape Town. The Forum, attended by more than 120 media delegates, took place in the form of governments convened at the fifth BRICS summit in Sandton next week

"… It should be noted that the best cooperation "The media in the BRICS would make the biggest difference if they managed to get people talking. , whether face-to-face or on virtual networks. Certainly, social media allows for such discussions, expanding them beyond geographically defined communities and existing editorial agendas, and on a scale unimaginable right up to here.

"For any modern media organization producing mainly media, social platforms allow them to see how to respond to content and discuss issues raised in their programs, in turn, a loop is created in which they observe and interact with the media. public in a way that is not possible with traditional media such as newspapers and television, "she said.industrial revolution, this transition should be used to solve the three challenges of poverty, of Inequality and Unemployment – Challenges Facing All BRICS Member States

Using Technology

"The irony of the Fourth Industrial Revolution is that it on all nations rich and poor. It is therefore incumbent upon us, as South Africa, to see how we could use the technological advances at our disposal to meet the challenges and find synergies with other BRICS countries to promote an order. more humane, inclusive and just world.

"The advent of new social media platforms raises new challenges for mainstream media that have enjoyed a dominant position for many centuries," said Mokonyane

. development, cooperation and equity.

"It is important to share our experience and learn from each other in order to better cope with change in the rapidly changing media industry.

" As a BRICS block, we should do better by coordinating our efforts to face the challenges that beset the world, including the fight against terrorism, the eradication of poverty and hunger, the treatment of economic imbalances and the fight against change climate. 19659002] "The BRICS media should become the champion of peace and development, promote the common development of the five-member bloc and safeguard the common interest of emerging markets and developing countries," she said. . – SAnews.gov.za


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