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Carrefour has signed a partnership agreement with online retailer Jumia to offer online shopping in Kenya from January 2019. [Getty Images]
Majid Al Futtaim, Carrefour's franchisee (CARR.PA) in Kenya, has signed a partnership agreement with online retailer Jumia to offer online shopping in this East African country starting in January next.
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Franck Moreau, director of Carrefour Kenya, said the agreement will allow the retailer to use Jumia's platform and e-commerce network to offer its products to more Kenyans, where it started operations in 2016. and has six outlets.
The terms of the partnership have not been disclosed.
Online shopping is gaining popularity in Kenya as buyers seek to buy products in the comfort of their homes, as well as the growing use of smart phones, said Carrefour in a statement seen on Thursday by Reuters.
Carrefour Group partners in West and Central Africa, CFAO, have also signed commercial agreements for the sale of their products on the Jumia platform in Côte d'Ivoire, Cameroon and Senegal, he added. .
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