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By AFP
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Hearty Brits have written thousands of uplifting messages to send to single seniors on Valentine's Day as part of a project to alleviate loneliness.
Letters and cards have been written in the past few weeks and left in 10 old-style red letterbox models installed in several locations in London and several other cities.
Red Letter Days, a gift-giving company that had the idea to do so, will send messages to elderly and needy recipients in selected nursing homes on Thursday.
"I said," You are loved, you are appreciated, you are darling, "said Shivanee Pattni, a 26-year-old marketing director, AFP after scribbling a note in a box at his workplace in central London on Tuesday.
"I think it's great," she added. "It's good that someone thinks of them."
The program is managed with the help of the WeWork shared office provider, which hosts seven boxes in the lobby of some of its sites.
The company, which has more than 40,000 members in Britain, has announced the possibility to workspace users through its application and internal mailing list.
Ross Grieve, WeWork's community director in Britain, said the members' response has been "amazing" since the boxes were first put together two weeks ago. Several overwhelmed the number of responses.
The project is also supported by the Campaign to End Loneliness, which estimates the number of unattached people in Britain at nine million, including four million elderly people.
"We really wanted to support that because it makes people think about the lonely and isolated people who might be in their life," said Daniel Pattison of the campaign.
In the bustling center of WeWork near Holborn in central London, many supporters continued to stop by the red mailbox this week to post messages.
"It's a very good initiative," said Jamal Khan, a 41-year-old tax advisor. "People need to know that they are loved … to understand that they are not alone."
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