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Cambridge Analytica, the dishonest data-driven intelligence and communications firm at the center of Facebook's political data scandals and subsequent British and American investigations, has resurfaced with an Egyptian as sole investor and a focus on the Middle East. East and Africa
The new company, Auspex International, will hold former Cambridge Analytica director Mark Turnbull at the helm, according to a Financial Times report that an unidentified African country would already be among the first customers.
Campaigns in Kenya and Nigeria were part of the contracts of the old company, with a secret video of the Channel 4 British channel showing the works of President Uhuru Kenyatta
. The investor Ahmad Al-Khatib, originally from Cairo, director of Emerdata, a company established to rescue and rename the Cambridge Analytica operation. The company stopped doing business and filed for bankruptcy on May 2 in the UK, accusing the "seat of media coverage".
"Cambridge Analytica has been the subject of numerous unfounded accusations Efforts to correct the record have been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in the political and commercial spheres, "said the company's statement.
Al-Khatib, 29, said the new Auspex will use similar data-driven communication strategies to make a positive social change, promoting health care and other programs while countering the effects of HIV infection. extremist influence in some nations
"We are not a data society, a political consulting firm, we are not a research company, and we are not necessarily a communications company," he said. declared "We are a combination of the four."
To see the launch video of Al-Khatib and find out more about Auspex, check this link.
Image: Auspex
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