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AFP
An Accidental Fashion Accessory Helps the New President of the World Zimbabwe to rename the country From its predecessor Robert Mugabe and his 37-year reign
Since the Davos summit in January, Emmerson Mnangagwa is almost never seen without a scarf with Zimbabwe flag colors around his neck – No matter the temperature
was perfect for the icy Swiss mountain village in the middle of winter – and the Zimbabwean president proudly wore in an interview to the BBC, tweeting a clip later saying: "Zimbabwe is open to business."
But the headscarf now has its life, beyond the World Economic Forum – and even has its own hashtag #EDscarf
The president, popularly known by his initials ED, hasgot hold of the scarf by chance when a mother and daughter The newspaper contacted the Ministry of Foreign Affairs the Saturday before the departure of the Zimbabwe delegation for Davos
"Such a shock"
The Zimbabwe's new leader was eager to attract urgent investments to revive an economy that has been kneeling for the past decade.
"We called and we said," We have these products, we do not know how to use them. "Celia Rukato told the BBC's Newsday Program
She said that it was one of the first products that she and her mother, Hesphina Rukato, produced when they formed their company. in 2014 – and it was sold, without fanfare, in a souvenir shop at the Harare International Airport in Zimbabwe
It was a way for Zimbabweans to show that they were " proud to be Zimbabweans. "19659006] Pride in scarf chimes with the 2016 #ThisFlag social media movement that protested against Mr. Mugabe's regime and the dire economic situation.
He has was launched by a pastor irritated by the state of the nation.He posted a video on Facebook of himself wrapped in the Zimbabwean flag, explaining why the colors were significant.
"They tell me that the green is for vegetation and for crops.I do not see any crops in my country Evan Mawarire says: "Yellow is for all minerals – diamonds, platinum, chromium – I do not know how much remains of it, I do not know who they sold and how much they
" The red qu & # 39 they say is the blood that was poured to guarantee me freedom and I'm so grateful for that – I just do not know that they were there, they shed their blood "
Before Mr. Mugabe is not evicted, sellers were even banned from selling flags without permission.
But during the unprecedented days of protest that preceded Mr. Mugabe's resignation, the flag was everywhere – around the neck of many Zimbabweans, no matter what their political party.
N Nati After the release of the scarf in Davos, it became a must – quite close to a uniform with slightly different designs – for those who represent the country at the time. ;foreign.
For the Rukatos, the success of the scarf nurtures their ambition to launch a debate on creating a national costume for Zimbabwe.
"One of the things we have noticed over the years is that most nationalities have a national costume and that the Zimbabweans have not had anything." Hesphina Rukato told Hopewell reporter Chin ono
The creation of a national costume is now a clear promise for the main opposition Alliance Movement for Democratic Change, whose leader Nelson Chamisa is Mnangagwa's main rival in this month's presidential elections [19659024] More information about post-Mugabe Zimbabwe:
For the headscarf, things are also a bit more political because of the president's pbadion.Every campaign rally for the ruling party Zanu-PF – that it is cold or not – we see it with him around the neck.
He even had problems with the head of the electoral commission, when a picture of his pose the scarf with his creator , Celia Rukato, next to she has started circulating on social media.
Priscilla Chigumba said the picture was taken before her appointment in January to head the Zimbabwe Electoral Commission (ZEC). was designed by an illian Zimbabwean girl who then approached a group of us when I was a high court judge to say, "Look, I designed this scarf in order to build the national consciousness. And I wanted to support her, and I was very grateful for the gift that she gave me and I took a picture, "she told Capitalk FM in Zimbabwe at the beginning of the month.
That did not help that of the Zec chair The aides said that last month he had to be rigged – not realizing that it was an old photo. [19659006] "He obviously thought in his mind that it had to be a Photoshop because he knew that I would never put the image of the commission in jeopardy. Chigumba says
Despite the controversy, the scarf remains popular – and a bestseller for the Rukatos.
A young man returning to university in neighboring South Africa last week wanted to buy one of the last for sale that day. $ 24 (£ 18) at Harare International Airport
"Of course I would not wear it in Harare at home – but it looks cool in Port Elizabeth," he said .
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