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| ▲ Chinese tourists taking a photo shoot for the Yeouido Spring Flower Festival |
The number of foreign tourists visiting Korea in the first half of this year (January to June) increased by 6.9% to 7.22 million, according to the Ministry of Culture, Sports and Tourism ( Minister Jong-Hwan Do Jong-hwan)
In major markets, Chinese tourists have seen a remarkable recovery, with 217,000 visitors in the first half of the year.
Chinese visitors to China during the first half of the year Tourists fell by 30.5% in the first quarter, but in the second quarter, the cumulative number of tourists decreased by only 3 , 7%, the number of visitors increased by 51.7%.
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| Source: Korea Tourism Organization |
According to the results of the survey of foreign travelers in the first quarter of 2018 (provisional) released earlier this month, it is estimated that the first quarter of Last year Expenditures for Chinese tourists per capita increased from 1,848 USD to 2,026.5 USD, and the return rate increased from 49.5% to 61.1%, and the willingness to visit to again, from 84.5% to 86.2%.
Japan, which led the first half of the tourism tourism market growth in Korea, visited 1.31 million people (up 18.0% from the same quarter of the year former). The growth rate in the second quarter (37.2%) increased compared to the first quarter (2.5%) due to the positive effects of the recent improvement in inter-Korean relations and the Shinhwa boom led by K-pop in Japan.
As a result of the actual survey (tentative), 17.7% of respondents considered the K-POP / Hallyu star as one of the factors to consider when choosing from Korea for their visit to Korea.
□ Foreign tourists in the first quarter of 2018
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| ▲ Source: Korea Tourism Organization |
The Asia and the Middle East, which are the main players in the market diversification policy, have increased 12.4%.
In Taiwan, Hong Kong, Thailand, Vietnam and Malaysia, it is encouraging to see that the growth rate in the second quarter (17.7%) has more than doubled compared to the first quarter (6, 5%).
These countries ranked "Shopping" as the most important factor in their visit to Korea in the first quarter of last year, but in the first quarter of this year, the "gastronomic / gastronomic tours" in Hong Kong and Taiwan,
In Thailand, Malaysia and Vietnam, the proportion of "food / gastronomic tours" also increased significantly compared to the previous year.
In detail, Hong Kong (65.0%) (56.5% in 1Q17 → 73.6% in 1Q18), in Thailand (36.5% in 1Q17 → 55.5% in 1Q18), in Malaysia (82.4% in 1Q18) and Thailand (from 31.7% in the first quarter of 2007 to 45.6% in the first quarter of 18) and in Vietnam (27.0% in the first quarter of 2007 → 47, 1% in the first quarter of 2006).
In addition, the number of visitors to Kazakhstan and Mongolia in the first half increased by 33.4% and 16.0% respectively, in order to diversify their markets last year.
On the other hand, in the first quarter of 2018, the number of foreign tourists in Korea is expected to increase by 1.9% in the first quarter of 2018 (7.7% → 6.1%), According to the results of the (preliminary) survey, the ratio between visits from 51.2% to 55.2%, per capita expenditures from $ 1,431.3 to $ 1,441.5 and the number of days of stay from 6.7 days to 7.1 days compared with the first quarter of last year. Spending expenditures were relatively low for Japanese expenditures, which rose from US $ 802.2 to US $ 893.9, while the number of days of stay was affected by the increase in the proportion of individual travelers. which remained relatively long.
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| Source: Korean Tourism Authority |
Compared to the first quarter of last year, the average stay in the first quarter is 4 days in India, 3 days in France, 2.9 days in Germany, 2 days in Russia, 1.7 days in the Middle East,
An official from the Korea Tourism Organization said: "The qualitative and quantitative growth of the tourism market during the first half of this year should ease tensions on the Korean peninsula, increase the preference for gourmet tourism, It is badyzed as a result of market diversification policy. "In addition to expanding marketing activities to second-tier cities such as Kaohsiung and Taichung in Taiwan, which have become the third largest market in the future, I plan to develop cold products and expand digital marketing. "
Yoo Kyung-Hoon reporter tournews21 @ naver .com 19659023] <! – ->
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