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LAWRENCE SMITH / STUFF
The billboard was removed by the display company a day after its establishment as a result of a large number of complaints.
More than 145 complaints about an anti-vaccination panel that was removed the day after its appearance were maintained.
The billboard was erected in Auckland on October 1 by the organization Warnings on Vaccine Expectations (WAVES NZ), on the occasion of "Awareness Month for Lesions caused by the vaccination".
It was placed next to the exit ramp of Ōtāhuhu and Middlemore Hospital. It featured a man carrying a baby and asking the question: "If you knew the ingredients of a vaccine, would you risk it?"
After complaints, the advertising billboard company Ad-Vantage Media removed it the following afternoon.
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Director Duncan Harris said earlier Things the company was "a little naive" on the issue and "would be a little cautious" in the future.
The Advertising Standards Authority received 146 complaints about the billboard and confirmed the concerns of the billboard.
"The plaintiffs were generally concerned that the advertisement was not socially responsible because it implied that the vaccines were not safe, and convincing people not to vaccinate could prove to be not only harmful for them and their children, but also for society in general, "said ASA in its decision. .
"The plaintiffs also said that advertising exploited fear among people who did not understand the science behind the vaccination."
In that decision, WAVES NZ stated that it saw no reason why the advertisement violated the ASA Code of Conduct.
"The advertiser said the purpose of the advertisement was to promote informed consent and encourage parents to search for vaccine ingredients by visiting the WAVES NZ website to access MedSafe data sheets", did he declare.
A statement from Ad-Vantage Media at the ASA said that if its process had been followed correctly, the billboard would never have been set up.
"In these circumstances, if we have doubts about a creation, we pass it in front of the ASA for its initial reflections," the spokesman said.
"What happened is that the client sent an initial drawing and that I had understood that the creation had to be changed.In fact, there was only one higher resolution file One staff member felt that it was good to print and then proceeded.
"Once the problem appeared, we removed the skin [as] quickly possible at 1 pm on October 2. "
Earlier this month, a spokesman for the counties of Manukau Health said the DHB had no direct link to the billboard.
"We do not support anti-vaccine messages, we are promoting vaccination as a proven step in preventing illness in children and adults," said the spokesman.
Dr. Helen Petousis-Harris, Research Director of the Advisory Center on Immunization, said the billboard perpetuates the myth that there are hidden problems with vaccine content, which is "very useless and all inaccurate ".
Petousis-Harris said that the billboard could potentially have a "huge" impact on public health and that its installation in the south of Auckland targeted vulnerable communities that "bear the greatest burden of these diseases. Infectious diseases".
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