Ivanka Trump closing the fashion line

The daughter of US President Donald Trump, Ivanka Trump, says she's going to close her fashion line to focus on her role as an informal adviser to the White House, where she works to advance the working women.

Since Trump's surprise election in November 2016, his family has been criticized for the fact that his portfolio of real estate and consumer goods, which rely heavily on the Trump name as a mark of luxury, conflicts with their duties as Washington officials. The president's criticism called the closure of the brand a victory for a boycott of Trump-related businesses that began late in the 2016 campaign.

"After 17 months in Washington, I do not know when or if I'll come back never company, but I know that my goal in the foreseeable future will be the work I'm doing here in Washington, "said Ivanka Trump in a statement on Tuesday.

In the midst of criticism of potential conflicts of interest, the 36-year-old In 2017, she abandoned the day-to-day management of her clothing company and placed her assets in a trust run by family members.

His company stated that license agreements would not be renewed and that those in place would be renewed. Mid-priced women's clothing, shoes and accessories were sold under the label. The 18 people who work for the 11-year-old company will be laid off to extinction.

Since the election of Trump, retailers, including Nordstrom Inc., Hudson's Bay Co and Sears Holdings Corp., have reduced or significantly reduced their assortment. Trump brand products, although they generally attributed these decisions to poor sales rather than political messages.

The Ivanka Trump brand said in a statement that retailers including Bloomingdale's, owned by Macy's Inc, Dillard's Inc and Amazon.com Inc,

According to the Wall Street Journal online sales of the Ivanka Trump brand dropped by nearly 55% over the 12-month period compared to the previous year, citing Rakuten Intelligence, which collects electronic recipes from 5.5 million US consumers.

Trump's combative style on the run of the campaign and as president drew the family's marks in political fights, with some supporters organizing events at Trum luxury The president has been a strong advocate of manufacturing This has led to criticism that much of the Ivanka Trump line was manufactured abroad, as are the vast majority of clothing and footwear. According to the media, a large part of its product range comes from China, which is the target of tariffs imposed by the president in a trade dispute.

The most organized boycott of Trump- "It's the biggest possible win for Grab Your Wallet," said group co-founder, Shannon Coulter, a San Francisco marketing executive.