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As surely as the student succeeds the master, the cannibalized social media service must, in turn, cannibalize another. It is the axiom of social survival in the continuing battle for the attention of the youth. What did young people like before? Snapchat. What do they like now? TIC Tac. So now Snapchat scam TikTok.
Introducing Spotlight ?
The best of Snapchat. Sit back and enjoy it all or send your video snapshots and you could win a share of over $ 1,000,000 per day. Have a good snap! Https: //t.co/U7eG7VNJqk pic.twitter.com/mxGWuDSdQk
– Snapchat (@Snapchat) November 23, 2020
Okay, I’m exaggerating a bit. Snapchat’s goal seems to be to emulate one of TikTok’s most important and interesting features: its ‘For You’ feed, where interesting videos are presented specifically for you without you having to follow anyone. in particular. Now Snapchat is creating something called Spotlight, a feed where interesting videos are presented just for you without you having to follow anyone.
Spotlight is meant to be a more equal place than the rest of Snapchat. To quote the announcement message: “We designed Spotlight to be a place where anyone’s content can take center stage, without the need for a following public account or influencer. According to the company, its algorithm takes several factors into account when deciding what to promote on Spotlight: “Our ranking algorithm examines the factors that show people are interested in a particular Snap, such as: time spent on watch it, if so. favorite, and if shared with friends. It also takes into account the negative factors, especially if the viewer quickly ignored the Snap. “
Sounds good, but the video the company shared to promote the new feature shows Snaps that look almost exactly like what I see on my TikTok every day (yes, I’m on TikTok every day; chase me) .
To get everyone to post their Snaps on Spotlight, Snapchat is handing out $ 1 million per day, divided among the best videos. Snapchat says the amount paid is determined by the number of unique views a Snap gets in a day. So particularly viral videos could receive a pretty good salary for their creators. The program will run until the end of 2020, and honestly, that’s at least kind of a bright spot in this hellish year.
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