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In a new SIFO * survey conducted by IQ, just over 8 in 10 (86%) meet expectations for alcohol use in social settings. In the 18-34 age group, the corresponding figure is 94%.
"As far as social contexts are concerned, we are largely governed by the norms and expectations of others about group adequacy.We are afraid to find ourselves outside the social community, which can make it difficult for us to defining limits, which results in our satisfaction in meeting the expectations of others only by questioning them, "said Karin Hagman, CEO of IQ.
There are situations where most of us feel the expectation of drinking. That everyone drinks alcohol when you hang out and that you like being too much, that's too much, of course. Dinner, bar and dance are examples of social contexts in which many are expected to respect theirs, as well as the unwritten rules of others.
The latest IQ survey shows that the own image of alcohol in social contexts differs from the way people think others perceive the situation. 64% of Swedes think that others may find it difficult to go out with friends without alcohol. In the 18-34 age group, the corresponding figure is 82%. While only a quarter (27%) responded that they had themselves known that it was difficult to go out with non-alcoholic friends.
The survey also shows that she is largely willing to refrain from social gatherings because she does not want to drink. One in four respondents (25%) said they refrained from participating in social contexts because they did not want to drink. In the 18-34 age group, the corresponding figure is 42%.
"It is unfortunate that the unwritten rules on alcohol consumption in Sweden oblige young people to refrain from social context as much as this shows the strength of the alcoholic culture. age, it is important to fit in a social context and, just because you do not want to drink alcohol, you should not stay at home.It is important to consider the pressure of the group and to know what you want and stay up to, "says Karin Hagman.
* Sifo surveyed national representatives, commissioned by IQ, between October 12 and 20, from 1,000 people aged 18 and over, via a web panel.
See the attached fact sheet for additional survey figures.
For more information
Karin Hagman, QI CEO, Phone 073-392 61 06, Email [email protected]
Press photos: https://www.mynewsdesk.com/se/iq/latest_media
IQ is an organization that works for a smarter vision of alcohol. The activities of IQ consist of communication efforts, reports and studies on the current problems related to alcohol, as well as a national network of actors in the field of l & rsquo; # 39; alcohol. IQ is an independent subsidiary of Systembolaget. Learn more about IQ.se.
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