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The World Championships follow the tracks and give an impression in the sales statistics of the stores. Footballers clean shelves for french fries, dips, sodas and soft beers
Sometimes Ica stores saw a dump as before the match against Mexico – a 370% increase over the day before. 19659003] "It can be said that the numbers speak for themselves," says Anna Hedström laughingly, she is Ica's press attaché
"We can see a World Cup and a solar effect "says Johanna Euren, Communications Manager"
The sale of non-alcoholic beer doubled during the Ica time before the match and dropped drastically at the beginning of the match. . Even at Willys, non-alcoholic beer was taken.
"It's nice to see the curve: at 4 pm, when the match starts, the sale goes down, we see that the sport has something united and it also has food. [19659005] "Non-alcoholic beer sells a lot, and beer in general, but non-alcoholic beer went exceptionally well," said Johanna Euren
on Ica, and some seem to have chosen More useful snacks
"Grape and watermelon sales have also increased, an increase of 25 and 30 percent in the hour before the match is also quite important," says Anna Hedström
Press Manager at Axfood, Claes Salomonsson also certifies that the stores have seen a sharp increase in the sale of non-alcoholic beer, soft drinks, chips and snacks
so we are waiting a good sale on Saturday morning, "explains Claes Salomonsson.
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