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In five years, property worth more than $ 1 billion was burned
when the British fashion house Burberry presented its annual report because it was clear that the goods were worth $ 28.6 million. pounds, about 332 million. wreaths – burned. He writes Forbes
The action was turned upside down by the owners and customers.
However, this is not the first time that the luxury brand burns leftovers. Burberry products for more than 90 million pounds sterling, just over a billion dollars, have been destroyed in the past five years. He writes the Times.
Destroying unsold products is not an unusual routine in the fashion industry.
READ MORE: Why does H & M burn tons of clothes every year?
For luxury brands, the main reason is that there is a risk that products end up in outlet type stores at a lower price – affecting sales at cost. If the products are rather recycled, there is a risk that they will steal and sell on the black market.
According to Forbes, a spokesman for Burberry said that when products must be forced, they must be disposed of responsibly. after new ways to recycle their products.
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